Catalyst Marketing Agency, the partner for SMEs who want to grow
Tangible ROI, real leads, real pipeline, real customers
If you’re an SME that wants growth, more of the same old marketing isn’t going to cut it. You need a strategy that’ll drive revenue, not spend.
That’s what we do at Catalyst Marketing Agency.
We deliver digital marketing that produces tangible ROI. Real leads, real pipeline, real customers. If it isn’t building revenue, it’s noise, and we are not here for noise.
We plug in as your full marketing function, or we strengthen what you already have, giving you access to specialists who know how to deliver. Strategy, creative, performance, SEO, content, automation, reporting. All focused on delivering one thing for our clients: ROI.
Our story
From in-house to independent
Catalyst Marketing Agency started as an internal marketing function within Shire Leasing PLC, created to support and market to its extensive existing customer base. As demand and capability grew, Catalyst was established as an agency in its own right.
This marked our move to the centre of Birmingham and the start of operating as an independent business.
Sarah & Paul take over Catalyst Marketing Agency
Catalyst Marketing Agency had been in operation for six years, but had been in decline, accruing large director’s loans. As a result, the director was let go.
This is when existing co-owners, Sarah Groves and Paul Houston, were headhunted. It was their job to turn things around, and that’s exactly what they did…
Growth through tough economic times
Fast forward five years, we’ve seen Brexit, Covid and a recession, but Catalyst Marketing Agency is still here and stronger than ever before.
All director’s loans were paid off, turnover had increased by over 70%, and FY 2021/22 achieved the highest net profit in the 10-year history of the business.
As of January 2023, Paul & Sarah now own 100% of the business.
Scaling the agency
In January 2025, Catalyst Marketing Agency rebranded to reflect our growth as an agency and the breadth of specialist skill sets across the team, with search, websites, content, brand, social and CRM each given a designated colour to clearly define how we deliver integrated growth.
We also opened our first overseas office in Dubai, enabling us to better support clients operating across the UK and Middle East.
Alongside this, we launched a dedicated PR arm, led by Dean Enon, strengthening our ability to deliver reputation-led growth, thought leadership, and media coverage as part of a fully integrated marketing strategy.
Leadership expansion & brand launch
At the start of 2026, Catalyst Marketing Agency expanded its management team to support continued growth. Shannon Morrall and Nick Floyd joined Sarah and Paul from within the business, alongside Dean Enon, Director of Catalyst PR, strengthening leadership across the agency.
With a strong management team now in place, Catalyst is on track to deliver its highest turnover on record, driven by long-standing client relationships and consistent results.
Alongside this, Catalyst launched a dedicated brand arm led by Lee Jones, further strengthening our specialist offering and supporting the next phase of the agency’s growth.
Meet the Catalyst Marketing Agency leadership team
Catalyst is headed up by subject matter specialists, all of whom have cut their teeth in digital marketing for years.
We act as advisors, strategists and partners, working closely with our clients to identify the most logical, efficient marketing route to success.
Learn a little more about who you’ll be working with here:
Paul
Paul’s commercial acumen has become the baseline of everything we do. He has been in the industry for 30 years and works closely with the team to ensure we deliver serious results.
Sarah
Sarah’s strategic mind is unmatched. She leads our delivery team, providing structure and knowledge, ensuring every single marketing strategy runs smoothly.
Shannon
Shannon manages the account team – it’s her job to keep the ship running. Working across all digital marketing disciplines, there are very few marketing questions Shannon couldn’t answer!
Nick
Our “words man”, Nick leads our team of content writers. He works closely with our clients to nail tone, messaging and go-to-market content. He’s the man who’ll help you find your voice regardless of industry.
Dean
Dean heads up Catalyst PR. A legend in the game, Dean has been creating and delivering PR strategies for over 30 years, creating content that builds brand, drives awareness and supports SEO.
Lee
Bringing over 20 years of design experience, Lee expertly weaves creative design choices with carefully planned brand strategy decisions. Creating brands with purpose is his passion.
Ed
Ed leads our web division, creating functional and high-performing sites. Combining technical precision and strategic thinking to create user journeys that turn visitors into qualified leads.
Why choose us?
Proven results based on data, not guesswork
We’re over one decade old
Award-winning marketing
Team incentivised by results, not hours billed
Don’t just take our word for it
Our awards and reviews tell the true story!
Generate leads, grow your business
Our curated team of lead generation specialists at Catalyst Marketing Agency are here to help.
Get in touch & take your first step on your growth journey.