a search engine optimisation and internet marketing agency:
1. SEARCH engine optimisation
2. paid search management
3. display advertising
4. affiliate marketing
search engine optimisation
Search engine optimisation (SEO) is the process of improving the volume of traffic to a website from search engines via "natural" (organic or algoritmic) search results. Typically, the erarlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target many kinds of search, including image search, local searchand industry-specific vertical search engines. This gives a website presence.Our Search Engine Optimisation service is the perfect fusion of technical know-how, marketplace research and linguistic skill, blessed with an unrivalled level of customer service.
Ultimately this is all worthless unless we can show you a return on your investment, we need you to value the difference we've made to not just your websites success but your overall businesses bottom line. Thats how we have become successfull ourselves.
We are a Northern Irish company (one of very view) and we stand out from the competition accross the UK.
Why employ the services of a Search-Engine Optimisation (SEO) Professional?
Internet search-engines are the primary vehicle by which consumers search and find what they are looking for. In fact: “Surveys show that over 85% of internet users find new Web sites by using search-engines. Other surveys show that after email, search-engines are the most popular activity on the web. It’s a fact, Search Engine Optimization must be a necessary part of your online marketing strategy.”
paid search management
Pay per click (PPC) is an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Their are many search engines worldwide that operate this model the most commonly recognised and visited being, google, yahoo, bing "Did you know the most commonly search for keyword phrase in Northern Ireland in 2008 was "abc.com"
Did you know that in Northern Ireland, on May the 6th 2009, 278,523 people used search engines to look for a business or service.
Pay per click listings are upfront and visible, putting you in touch with people who have searched for the products or services that your compnay offers. Having already searched for your product or service, these people arrive at your website as a potential customer not just a browser.
Catalyst provide a result driven approach, using our years of industry experience to create a pay per click campaign thats right for your business. Catalysts team of google accredited professionals utilise the latest managent software and techniques to achieve maximum conversion rates whilst still keeping within your budget. We can manage campaigns on socialnetworking sites like facebook as well as all of the influential search engines like google yahoo and bing. And because we manage campaigns across many varied sectors no matter what your business you will see a great ROI.
We are technology independent as a business and choose from the range of search marketing tools available to select the one that best suits our clients' needs. Our methods are wholly transparent and our approach is focused on helping clients develop websites that attract high quality traffic that converts into sales or meets other ROI targets. We concentrate on giving both the search engines and their customers what they want, not chasing the latest technique. This generates long term, sustainable traffic levels. At Catalyst we work with companies and individuals to not only monitor reputation online, but also manage it effectively as well using our knowledge of the online marketing practices.
display advertising
We constantly test and refine creative executions, landing pages and media channels to deliver the best results. Our search-inspired approach means that we recognise the relationship that search marketing has with other online media. Not only do we measure the impact that search and offline marketing has on digital advertising, we also measure the impact that offline campaigns have on response rates - we know online campaigns are part of the wider marketing plan and we strive to integrate them into the overall marketing mix.
…We approach media planning by cherry-picking the opportunities that are most likely to meet our clients' objectives from day one. We don't make broad inventory purchases and then only remove poor performing sites after the money's already been spent.
* Research A thorough assessment of the market data and online trends relevant to your campaign.
* Strategic Planning Identifying the best distribution & creative formats, the appropriate verticals and demographic and behavioural considerations.
* Proposal & Media Plan A detailed breakdown of the strategy, rationale, placements and costs.
* Report & Measure We’ll deliver regular bespoke performance reviews in the format you require, enabling you to keep easy track of your KPIs.
* Optimise & Build Up We continually optimise your activity for the duration of the campaign and apply the lessons learned
We employ a combination of approaches to ensure not only pinpoint campaign relevancy, but also maximum efficiency of media spend. We know which creative deployments are likely to generate the most interactions for your campaign.
Managing successful display advertising campaigns across several verticalssince 2005.
affiliate marketing
The days of only using the video title or any other meta data (if there is any) to match alongside your video ad server is changing.
...An affiliate initiative is only ever as good as your chosen partner sites, so we’ll use our experience and contacts to forge the best partnerships.
Affiliate marketing represents a uniquely powerful online marketing channel that provides you with an unparalleled opportunity to partner with innovative entrepreneurs looking to promote your products or services on a pay for performance basis. Unlike other types of online marketing, such as pay-per-click and banner advertising, that require you to invest money upfront, affiliate marketing is strictly pay-for-performance. In this way, the affiliate marketing channel allows you to partner with leading bloggers, affiliates, and Web site owners and pay only when a specific action (that you define) is performed, such as a lead or sale.
Affiliate marketing is an industry dominated by top performing super affiliates. Super affiliates are those affiliates that drive the vast majority of sales or leads to your program. Most reports suggest that as much as 95 percent of all affiliate marketing sales are generated by less than 5 percent of affiliates — those 5 percent are the super affiliates. Gaining the attention and support of super affiliates is a primary characteristic of a successful affiliate program.
