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Saying the right things


The art of writing

Worth Your Time?

Your copy brings everything together, acting like glue. It’s easy to neglect your copy and simply populate your website with any old words, but your competitors won’t be doing that. Your website’s copy needs to be sharp, relevant, useful, keyword rich (but not too rich), engaging… shall we go on? Your design will capture users’ attention, your copy will make them stay.

Copywriting done right

Content Matrix

Your content should have a slew of different impacts, from education to sales, creating a solid mix of work will pay dividends in the long run. A content matrix helps your business to identify content gaps by visually mapping what you have done, and what you should do next. We’ll map everything out for you, make recommendations about what copy should be a priority and produce high-quality, engaging content for your website.

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Copywriting done right

Target Audience & Tone of Voice

Who you’re looking to engage will have a meteoric impact on how your writing should be formed. Writing for young parents? You’ll want a gentle, compassionate tone of voice. If you’re looking to target key stakeholders of a multinational conglomerate, you’ll probably want something a little more professional. We’ll always use your target audience to create bespoke copy to suit your exact needs.

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Copywriting done right

SEO Considerations & Keyword Planning

By now you’re probably sick of hearing about SEO, but you’re darned skippy we’re going to talk about it again! Without good SEO, your website is like a ship stranded in the middle of the Pacific – nobody is going to find you. All of your copy will want a good sprinkling of keywords, but, as my old gran says, don’t over-season your broth. Add too many keywords and search engines will penalise you. Quality content with a keyword dusting is what’s on the menu.

Copywriting done right

Engaging Your Audience

Not all of your copy is going to generate direct sales. A big part of modern digital marketing is providing genuinely useful articles. Imagine you’re searching the web and you come across a website with an article that thoroughly impresses you. You’re not going to buy something outright, but you’ll remember that website, and you’ll revisit for more information, building rapport. Down the line, you might be in the market for a service/product. Who provides that service? Bingo.


How does copywriting affect your website?

Design captures the eye...

...good copy keeps 'em looking.

Words are important, both to your business and to humans in general. We like it when the words on the page tell us what we need to know, it's kind of our thing.

Basically, this means that if your words aren't telling prospective customers what they need to know, then they'll just leave.

Poor web copy will drive people away, but good web copy will build a sense of wonderment, dazzling and wowing all those who enter your domain. 

But, in all seriousness, pay attention to your copy - our experts' writing will warm up your leads, keeping them moving through your funnel with engaging writing and useful content.

Don't confuse your audience

The last thing you want your copy doing is perplexing the reader. You should have a good idea of a website's purpose within seconds of visiting it, and it should provide exactly the information you need at every stage.

Good copy will tell a story, resonating with your audience. Your copy will carry your voice and your brand in every single message, so it's got to be clear.

Humans and robots

Don't forget, you're not just writing copy for humans.

Before you panic, the Terminator isn't on his way - the robots that we're referring to are the ones Google, Bing, etc., use to trawl their search engines and evaluate sites.

Many websites have over saturated their writing with keywords, or have used black-hat techniques in an attempt to boost their rankings, but this always comes back to bite you on the arse.

Good copywriting will delicately weave a narrative that suits the reader, while also appealing to the Google algorithm gods. This balance ensures your copy is appealing and valuable to your reader, while also pushing all the right buttons to get your site ranked.

Do it with panache

For too long we've been subjected to run-of-the-mill, hyper-corporate style website copy. The modern consumer is wily, and understands that a website is usually there to sell them something. You need to let your personality filter into your copy in a way that makes your brand more personable, while still conveying the right message.

Now, it can be easy to go too far the other way, which can be detrimental depending on your sector. Striking the right balance will position your brand well, building trust with potential consumers and helping you to convert more leads.

Our team know how to balance your brand with your personality, ensuring that your web copy communicates perfectly.

New Guide
How to create a website that delivers leads
Case study

98% Increase in Inbound Leads Generated for Premier Labels

Prior to working together Premier Labels had little to no previous marketing experience. Approaching an agency to partner with can be a daunting prospect with a lot of uncertainty. Thankfully, the team at Premier Labels put their trust in Catalyst to partner with them for their long-term growth.

Transforming an out-dated brand, a broken website, and little-to-no marketing presence into a market leading, stand-out name has been a rewarding journey. Read on to find out how we introduced marketing and a new brand to grow the business to record heights.

Premier Labels Case Study Image

Their direct approach, instant understanding of our needs and consideration of our apprehension towards marketing agencies was very refreshing and strangely reassuring. We trusted our gut and went with Catalyst and I can say we haven't looked back since.

Mark Andrews, Adaptable Finance Ltd

The last few weeks working with Catalyst have been a masterclass in witnessing how things should be done. I know I have a fantastic team working on helping us reach our business goals. The depth of their research and planning is second to none - one of our best decisions to date. Keep up the good work team Catalyst.

Andrew Bretherton, Skye Wellbeing

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