For visual impact, we designed the website to be image driven and responsive, Baconinflate’s structures and designs acting as the focal point to attract and retain the attention of visitors. By complementing high-resolution images with succinct copy, the website offers visitors a much more clear and coherent view of what Baconinflate represent and are capable of.
Our intervention included more than visuals however: a key component of our service was the creation of a website underpinned by clear user journeys, making navigation through the website both simple and effortless. Furthermore, through 9 URLs, we optimised the site for viewing within 9 different countries.
We also organised Baconinflate’s large roster of products and structures into separate categories, further improving the ease with which can users navigate the site to find relevant content and information.In fact, content was yet another area in which Catalyst lended our services. Utilising the expertise of our Inbound team, we pulled together a series of content ideas, using them as the basis for an on-going content strategy delivered through the creation and distribution of two blogs per month.
The number of unique website visitors increased by 83% in the first two months of the website’s launch. The length of the website’s visit sessions has increased 19 times. The company’s net worth grew by 7.2%.