The objective of every marketer is to influence consumer behaviour, and with the digital world we live in it should come as no surprise as to how key this is when it comes to developing websites and landing pages. Therefore, it is important to try and understand human behaviour. By doing so, we as marketers get empowered to make more informative decisions, and so increase conversion rates. The Fogg Behaviour Model is one of the most effective tools for analysing consumer behaviour. It helps to understand triggers, motives and opportunities of every customer and website visitor. So, check out the video that gives you an insight into the Fogg Behaviour Model.