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Digital Marketing That Makes a Difference

Whether you work with us across all our services or just want help with something specific, everything we do and every recommendation we make is geared towards growing your business.

Growth Audit

Catalyst's Growth Audit is at the heart of helping businesses to get geared for growth.


The Growth Audit looks at your entire business positioning and the complete customer journey, from delivery through to sales and marketing. This helps to identify the key drivers that will help your business to grow.

The three main stages are:

  1. Discover
  2. Analyse
  3. Recommend

The output is a growth-driven marketing strategy tailored to meet your specific objectives.

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Behavioural Science & Data

You've worked in the industry for years and you know your business inside-out, but when is the last time you challenged your perceptions?

 

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To complete a full marketing strategy, Catalyst will work with you to:

  • Analyse your existing data to ascertain your ideal customer, your most profitable products/services and identify the gaps.

  • Use behavioural science to understand your audience, how they behave and what makes them buy.

  • Speak to your existing, lapsed and lost customers to understand the reasons why they bought from you over one of your competitors.
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Brand Identity & Proposition

Do you know what your business stands for and how you can articulate that to your audience?


There are a variety of ways Catalyst can support your business marketing strategies including:

  • Create a brand identity, logo and associated collateral, such as brochures and stationery.

  • Develop a proposition that articulates your offering and is centred around the customers needs and wants.

  • Understand the different personas within your audience to feed into your key messages.

  • Ensure your proposition and brand values run throughout your organisation to create an internal culture that reflects how you want to be perceived.
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Website Design & Development

According to Adweek, 81% of consumers research online before engaging with a business. Your website is therefore, a key asset.

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Catalyst will work with you to:

  • Create a strategy for your website, answering "What's its purpose?"

  • Develop wireframes that focus on the user journey, then design, develop and write content.

  • Implement analytics and heat mapping software to analyse the website and find out how deep visitors are scrolling, where they hover but don't click and where the drop off points are.

  • Make ongoing recommendations to ensure your website is optimised to maximum effect.
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Marketing Channels & Tactics

The fear of missing out is a common theme in a lot of marketing strategies. It's the belief that you need to be leveraging every marketing channel if you're going to see a return.

 


Catalyst will work with you to:

  • Understand the market, your audience and which specific channels and tactics are needed to engage with them.

  • Implement campaigns that increase awareness, nurture prospects and customers, and ultimately deliver opportunities for the sales team.

  • Track, analyse and refine activity to ensure the strategy is optimised to deliver tangible value.
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HubSpot Sales & Marketing

HubSpot is a marketing and sales platform that helps businesses align their sales and marketing activity.

 

 

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Catalyst will work with you to:

  • Setup the platform, including CRM, marketing and sales.

  • Segment and organise your data accordingly.

  • Integrate HubSpot with your wider marketing strategy to utilise the automated features.

  • Create dashboards to track and measure activity across various channels, including your website, social channels and organic search.

  • Migrate your existing website into HubSpot's COS CMS system.
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Is Your Business Geared for Growth?

Take the Test

What Our Clients Say

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Powershares Source

We're very happy with the work Catalyst have delivered. They always deliver in time and are available 24/7 for questions. The work done is always above the standard we expect and project management smooth.

Analyst, Source

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Altair

We chose Catalyst as they understand how to challenge a brief and create websites that actually deliver; in this instance they helped us to cement our position as the global thought-leader in lightweight design.

Head of Marketing, Altair

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Shire Leasing

As well as shaping our marketing strategy, we’ve relied on Catalyst to create everything from e-mail campaigns to our internal magazine - the results always speak for themselves.

Marketing Manager, Shire Leasing



See How We Helped Other Clients
 
 
 

How to Create a Growth Driven Marketing Strategy 

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