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Lead Generation

Public Relations - PR

Masterpiece or disasterpiece?

Cat web graphics – Not just for the rich and famous

Public relations

Not just for the rich and famous

Working on your PR strategy is like walking on a tightrope – one wrong step and you’re tumbling through controversy. PR can be a superb way of drawing attention to your brand and improving public perception, but it needs to be handled very carefully.

What's it good for?

Have you got something worth shouting about?

PR isn’t something to just have a go at willy-nilly. You’ve got to have a good reason to be grabbing peoples’ attention. If handled poorly, a PR campaign can actually have a negative effect on your brand’s reputation (like Burger King’s debacle in 2021!).

Cat web graphics – Have you got something worth shouting about
What's it good for?

Achieve something interesting

Think about what you want to achieve – a discount on a product isn’t going to turn many heads, but a well thought out PR stunt might! We work with our clients to think outside the box when looking to build out a PR strategy, focusing on measurable success and functional progress in all of our campaigns.

Cat web graphics – Achieve something interesting
What's it good for?

Capitalise on it

There’s no point going to the effort of running a PR campaign if you’re not going to make any money as a result. Plan well in advance how you’re going to turn the attention you gain into tangible profits. 

Cat web graphics – Capitalise on it

Make some noise with PR

Setting the right goals

Helping with everything from brand awareness through to SEO, PR can support your business with more than just an interview in your local paper.

We'll help to leverage your PR efforts to grow backlinks to your site to improve its SEO performance. All this while building your reputation and gaining exposure in publications relevant to your audience.

More than print

Many people think of newspapers and magazines when they think of PR, but modern PR goes much further than that.

From industry publications through to social media, there's more opportunities than you could shake a stick at, if you've got the right story to share.

Crisis management

The good times don't always last. PR is great for when things are going well, but it's also a fantastic tool if things have taken a turn for the worst. Carefully crafted PR pieces are an effective way to overcome a time of crisis, putting wrongs to right and restoring your reputation. 

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Case study

Purbeck Insurance saw an increase of 150% in applications

Purbeck Insurance are personal guarantee experts who approached Catalyst to take their brand to the next level. Purbeck’s brand wasn’t working for them and they were struggling to attract the right kinds of leads. 

Catalyst helped to evolve the brand to embody their personality, stand out from the competition and more importantly, generate leads. Find the results delivered, how we did it and more details here.

Purbeck Insurance Case Study Image

With the help of Catalyst, we've proved to our directors that marketing works. Catalyst's input and work is vital to our marketing department's success and Shire's overall growth

Aaron Ghuman, Shire Leasing

Catalyst have helped us rejuvenate our brand with a new look and feel and rolled out a new website. We are now working on a number of different strategies where we anticipate seeing a great return for us in the near future

Greg Devenish, Premier Labels

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