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Lead Generation

Content Marketing

Don't make us say "content is king" again

Cat web graphics – Have you got something worth shouting about

Okay, fine - content is still king

It's just so true!

Content is the most important aspect of any marketing effort. If you can prove yourself to be a truly knowledgeable player in your sector, then people will be more likely to trust you with their custom. Content drives traffic, warms up leads and drives sales. It would be negligent to resist content marketing.

What's it good for?

The lifeblood of digital marketing

A good content strategy should cover everything from blogs to social posts. It’s where you prove that you know what you’re talking about (and where you pop your keywords!). Your content builds up your SEO, starts the sales funnel process and much more. Businesses with good content strategies outperform businesses who don’t put the effort in – it’s that simple. Our team of copywriters work with you to generate killer content that’s guaranteed to turn heads.

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What's it good for?

Recycle your content

That expensive guide you’ve developed? Don’t let it go to waste! A lot of time and resources goes into creating your content. With a little effort, you can create at least nine different pieces of content out of a niche guide. We help businesses to re-use their guides in videos, on social platforms, in emails, on PPC ads and more; get your money’s worth!

CEP-Recycle your content copy
What's it good for?

Offer real value

There’s nothing worse than clicking on an article only to find that it’s top-level, leaving you with more questions than answers. As soon as you’ve given a lead exactly what they’re looking for, you’ve built instant affinity with them. Even if they don’t immediately throw money at you, you’ve become a reputable source of information, and their journey down your funnel has begun.

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What's it good for?

Generate tangible leads

Your content should have thought provoking calls to action – once you’ve got a potential customer on your website, give them a reason to dig deeper! Perhaps they’re checking out that awesome guide you’ve got, contacting you for advice or finding out how you made that delicious chimichanga. Whatever the case, we’ll help you make great content that ushers leads to where they need to be.  

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So, what does content marketing cover?

Copywriting

Copywriting is the essence of content marketing. Sure, any old Joe could write you a blog (sorry Joe), but writing good content is a skill in itself. Luckily, our team of copywriters are skilled word wizards*, crafting content that engages, informs and converts, allowing you to focus on sales.

*we don't enjoy tooting our own horns, honest!

Toning your voice

Keeping your tone of voice consistent is really important. Imagine how jarring it would be watching a TV show where characters talk differently every episode. Your business is much the same. We'll keep your tone of voice consistent across all of your content, website and communications, making it easier for you audience to resonate with your message.

Write, design, publish, repeat

Our marketing campaigns are designed to reach your audience across multiple touchpoints through integrated marketing channels. This means that your content needs to be relevant for each channel. We'll write, design and publish content that suits the audience on the channels that they prefer.

SEO

SEO is fundamental, we're all subject to its power! Any content that sits on your website needs to be crafted to help your website rank on search engines. We optimise each piece of content to make sure you're enjoying the full benefits long after publishing.

PR

Content marketing covers most things from blogs, guides, infographics, videos, social posts, ad copy, graphics, and more. Including, PR. Your PR communications need to be carefully crafted to ensure that you're conveying the right message at all times.

It's got to work

At the end of the day, we're writing this content to get you a return on your investment. All of your content has to work for your audience. If it's not thought-provoking, or offering value, then we'll rework it. 

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Case study

98% increase in inbound leads generated for Premier Labels

Prior to working together Premier Labels had little to no previous marketing experience. Approaching an agency to partner with can be a daunting prospect with a lot of uncertainty. Thankfully, the team at Premier Labels put their trust in Catalyst to partner with them for their long-term growth.

Transforming an out-dated brand, a broken website, and little-to-no marketing presence into a market leading, stand-out name has been a rewarding journey. Read on to find out how we introduced marketing and a new brand to grow the business to record heights.

Premier Labels Case Study Image

The last few weeks working with Catalyst have been a masterclass in witnessing how things should be done. I know I have a fantastic team working on helping us reach our business goals. The depth of their research and planning is second to none - one of our best decisions to date. Keep up the good work team Catalyst.

Andrew Bretherton, Skye Wellbeing

Lead generation has increased by 150%, and both traffic and bounce rates have improved by a significant amount. Frequent communication and rapid response times have contributed to a seamless partnership

Todd Davison, Purbeck Insurance Services

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