Okay, fine - content is still king
It's just so true!
Content is the most important aspect of any marketing effort. If you can prove yourself to be a truly knowledgeable player in your sector, then people will be more likely to trust you with their custom. Content drives traffic, warms up leads and drives sales. It would be negligent to resist content marketing.
What's it good for?
The lifeblood of digital marketing
A good content strategy should cover everything from blogs to social posts. It’s where you prove that you know what you’re talking about (and where you pop your keywords!). Your content builds up your SEO, starts the sales funnel process and much more. Businesses with good content strategies outperform businesses who don’t put the effort in – it’s that simple. Our team of copywriters work with you to generate killer content that’s guaranteed to turn heads.
What's it good for?
Recycle your content
That expensive guide you’ve developed? Don’t let it go to waste! A lot of time and resources goes into creating your content. With a little effort, you can create at least nine different pieces of content out of a niche guide. We help businesses to re-use their guides in videos, on social platforms, in emails, on PPC ads and more; get your money’s worth!
What's it good for?
Offer real value
There’s nothing worse than clicking on an article only to find that it’s top-level, leaving you with more questions than answers. As soon as you’ve given a lead exactly what they’re looking for, you’ve built instant affinity with them. Even if they don’t immediately throw money at you, you’ve become a reputable source of information, and their journey down your funnel has begun.
What's it good for?
Generate tangible leads
Your content should have thought provoking calls to action – once you’ve got a potential customer on your website, give them a reason to dig deeper! Perhaps they’re checking out that awesome guide you’ve got, contacting you for advice or finding out how you made that delicious chimichanga. Whatever the case, we’ll help you make great content that ushers leads to where they need to be.
So, what does content marketing cover?
Copywriting
Copywriting is the essence of content marketing. Sure, any old Joe could write you a blog (sorry Joe), but writing good content is a skill in itself. Luckily, our team of copywriters are skilled word wizards*, crafting content that engages, informs and converts, allowing you to focus on sales.
*we don't enjoy tooting our own horns, honest!
Toning your voice
Keeping your tone of voice consistent is really important. Imagine how jarring it would be watching a TV show where characters talk differently every episode. Your business is much the same. We'll keep your tone of voice consistent across all of your content, website and communications, making it easier for you audience to resonate with your message.
Write, design, publish, repeat
Our marketing campaigns are designed to reach your audience across multiple touchpoints through integrated marketing channels. This means that your content needs to be relevant for each channel. We'll write, design and publish content that suits the audience on the channels that they prefer.
SEO
SEO is fundamental, we're all subject to its power! Any content that sits on your website needs to be crafted to help your website rank on search engines. We optimise each piece of content to make sure you're enjoying the full benefits long after publishing.
PR
Content marketing covers most things from blogs, guides, infographics, videos, social posts, ad copy, graphics, and more. Including, PR. Your PR communications need to be carefully crafted to ensure that you're conveying the right message at all times.
It's got to work
At the end of the day, we're writing this content to get you a return on your investment. All of your content has to work for your audience. If it's not thought-provoking, or offering value, then we'll rework it.
Case study
98% increase in inbound leads generated for Premier Labels
Prior to working together Premier Labels had little to no previous marketing experience. Approaching an agency to partner with can be a daunting prospect with a lot of uncertainty. Thankfully, the team at Premier Labels put their trust in Catalyst to partner with them for their long-term growth.
Transforming an out-dated brand, a broken website, and little-to-no marketing presence into a market leading, stand-out name has been a rewarding journey. Read on to find out how we introduced marketing and a new brand to grow the business to record heights.
