Social Media Marketing
Build a genuine connection
Donald Trump had 55 million followers on Twitter. Yet according to SparkToro more than 60% of them were fake!
Don’t “do a Trump”, a proper social media strategy will give you a direct line to the beating heart of your customers.
What's it good for?
Choose the right platforms
There’s a dizzying array of social media platforms that you can choose from, all with their own unique benefits and audiences. Fortunately, it’s not worth your time setting up on every single one. Identify where your target audience is, and focus on those – there’s no point setting up on TikTok if you’re selling to OAPs!
What's it good for?
Identify your goals
Whether you’re looking to generate leads, spread your brand or improve communications, social media does it all. Before you get started, it’s important to set out clear parameters for success – lots of businesses set up social media accounts because they think they should, but flounder like a fish out of water when it comes to using them correctly.
What's it good for?
Determine a strategy
Once you know what you want to achieve, it’s time to motor. We’ll help you to create a content strategy that consists of well-timed posts, blogs, videos and articles that’ll help boost your interactions on social media. Every good post solidifies your position in your sector, organically warming up leads.
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What's it good for?
Interact with your audience
Social listening is incredibly powerful. Who wouldn’t want to be a fly on the wall when customers are talking about you? With social media, you don’t just have to listen, you can actively engage with your customers. Use this to pre-emptively solve any issues, to inform your growth direction and to improve consumer loyalty. What’s not to love?
Why social media?
It's about your audience
Whether you use social media, or you prefer to avoid it, it's no secret that you'll be able to find the right audience with a little effort, and if your audience is using it, then your competition will be communicating with them there, so why fall behind?
Creating a social media presence doesn't have to be a pain. We'll help you to devise campaigns that engage using meaningful content. We're not interested in vanity metrics, we're here to share value posts that encourage measurable action.
Get it right
We often see brands that jump headfirst into social media go viral for all the wrong reasons. It's super important to get it right, so every message needs to be carefully considered and posted properly.
That doesn't mean getting your teenaged niece to work your social media just because they use it. That's like asking Ed the accountant to be a car engineer just because he can change a tyre. It doesn't make sense.
We implement a tried and tested approach that adapts to your audience, designed to say the right things at the right times, avoiding unengaging posts and encouraging meaningful conversation.
Integrated campaigns
We see lots of brands sharing blogs on their social pages with a simple link before going radio silent. While this achieves something, it's hardly going to blow up your social strategy.
However, when done right, social media can be a key element when looking to drive traffic to your site. An integrated approach ensures a consistent message and campaign goes out regularly to your audience, generating leads and building relationships up.
Plan ahead, but be spontaneous
By building a bank of content that's scheduled and ready to be shared, you'll ensure that you'll always have a consistent stream of relevant posts coming out on time.
Maintaining a schedule allows your brand to stay in the minds of your audience, while keeping the quality of posts high at the same time.
It also frees you up for more spontaneous posts, designed to engage and update your audience, encouraging organic discussions with your network.
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Case study
98% increase in inbound leads generated for Premier Labels
Prior to working together Premier Labels had little to no previous marketing experience. Approaching an agency to partner with can be a daunting prospect with a lot of uncertainty. Thankfully, the team at Premier Labels put their trust in Catalyst to partner with them for their long-term growth.
Transforming an out-dated brand, a broken website, and little-to-no marketing presence into a market leading, stand-out name has been a rewarding journey. Read on to find out how we introduced marketing and a new brand to grow the business to record heights.
