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Missing People impact report

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Missing People is a charity that specialises in bringing missing children and adults back together with their families.

The charity utilises everything from billboards and social media, to print collateral and online media to search for missing people on behalf of the friends and family left behind. They are dedicated to providing specialised support to ease their heartache and confusion. 

The Challenge

Building from a historically successful relationship with Catalyst, Missing People’s new Communications Manager, Polly Balsam, was keen to continue working with our team and, via a competitive pitch, entrusted us to design and print their 2014 - 2015 Impact Report.

Not only did Missing People want an impactful, well-designed and engaging Impact Report, they wanted competitively priced work without any compromise on quality. So, in addition to the 15 pro-bono hours we offered, this is exactly what we delivered.

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Our Methods

When Missing people provided us with approved copy, the onus was on us to design a visually engaging report that steered from the direction of previous reports whilst maintaining its impact. To cement a new design direction, we specifically designed this Impact Report to become the basis for all future Missing People collateral.

The creative output of the report was judged to be 'fantastic' - clean, on-brand and impactful. However, the true star of this project was the Account Management team. From start to finish, communication between Account Managers and Missing People’s communications team was seamless and swift, enabling any amendments, critique or creative ideas to be implemented quickly, effectively and on-budget.

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The Results

Missing People’s turnover grew by 8.3%, outperforming the sector by 1.5x the national average. The results of our service were also reflected in the universally positive reception the Impact Report received:

We were looking to do something quite different with our new Impact Report and it felt like the team at Catalyst really understood this and shared our motivation to make a great report together. We were delighted with the results and it was a refreshingly smooth and well-managed process. (Communications Manager, Missing People)


Paving The Way

The success of the Impact Report also paved the way for further work. The charity required a campaign to convince the police in Wales to use Missing People as a service when in pursuit of missing people. To do this, printed collateral was needed. We created posters, leaflets and a booklet in response.

Presented with copy in both English and Welsh, we needed to make sure that the design was clean, on-brand and consistent in both languages. Through extensive experience of supplying multi-language collateral, we were able to account for the differences in sentence length, delivering an output to further impress Missing People.  

Catalyst were able to accommodate my tight deadline without compromising on quality and provided helpful advice on marketing to a certain audience. The team are approachable and knowledgeable and I would highly recommend them. (Communications Officer, Missing People)