1,000 more visits per month
Catalyst work closely with Shire Leasing’s marketing team to deliver full service approach.
increase in SEO visits
reduced bounce rate
more visits from social
Catalyst have helped Shire Leasing to accelerate their growth by focusing on specific campaigns.
In addition, Shire Leasing had maintained the same visual identity for over a decade. Catalyst led a rebrand to bring their visuals and messaging up to date.
The problem
“There’s only so many hours in the day. Catalyst allowed us to get more done, and to implement our strategy quicker than we otherwise could”
Shire Leasing needed more hands on deck, but didn’t necessarily want to expand their in-house marketing team any further. There were a few holes in their marketing strategy that needed filling, but not enough time to fill them. That’s where Catalyst come in.
Websites
What we did
Our strategy covered ABM, SEO updates, automated email marketing and content.
Catalyst report monthly on progress in catch-up sessions, and constantly monitor progress to explore and present new avenues to pursue.
Through regular updates, our SEO team carefully:
- Optimise existing pages for keywords.
- Built a curated keyword plan of the site.
- Focused Shire’s SEO strategy to build search engine presence.
Account Based Marketing
We also ran a bespoke account-based marketing campaign that targeted Shire’s dream accounts. In order to cut through the noise and directly communicate with these accounts, we created a Shire-branded newspaper, one that included key statistics & related Shire’s work with the target accounts. This opened doors and started conversations with the right decision makers.
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