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Conversion Rate Optimisation - A Guide to Increasing Conversions and Getting More Leads

Creating value during each stage of the customer journey can help improve your conversion rate.

This guide has three distinct sections that contribute to creating real value for your customers. These sections are:

• Assess, review, prepare
• Who is the customer and what's their journey
• Testing and implementation

This guide was put together to help you to understand the customer journey and how catering to your customer's needs at each stage can improve your lead conversion rate.