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We delivered

We helped the brand to evolve into something bolder, able to make some noise in the market and stand out from the crowd with their ‘exposed’ series.

By covering Purbeck Insurance’s HubSpot, content, search and social, we were able to drive traffic and improve the number of warm leads that were applying for their service. We worked closely with their PR agency to ensure everything was aligned with their previous messaging.

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increased web traffic over a 12-month period

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increase to social following

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more monthly blog visits

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better website conversion rate

The Problem

We wanted to increase awareness of our core insurance offering

Purbeck Insurance’s brand wasn’t working for them. They were struggling to generate leads, and when they did, they weren’t quite right. They needed to refine their messaging to express their personality; they had all the elements to success, but needed a little nudge in the right direction.

The range of tools leveraged

SEO
Search
Content
HubSpot
Social
Email
What we did

We took the time to invest in our relationship with Purbeck Insurance

We felt it was important for us to fully understand the company, product, market and audience. In doing so, we aligned our strategy with their long-term success.

 

By building on their existing brand, we were able to give it a more personal feel, with updated graphics, a new proposition and a comprehensive marketing strategy that encompassed PR, content, HubSpot, email marketing and social media.

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Conclusion

The proof is in the pudding - we put a spotlight onto Purbeck’s stellar service, delivering the warm leads that they deserved. With a rebranding and marketing rework, they were able to grow exponentially in a short amount of time.

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