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HI, MY NAME'S PETER ROBERTS, MARKETING DIRECTOR [EMEA] AT ALTAIR.
I'VE BEEN WORKING WITH CATALYST FOR OVER 3 YEARS AND THEY ASKED ME TO SHARE MY EXPERIENCE.
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OUR INITIAL RELATIONSHIP BEGAN WITH CATALYST DESIGNING AND DEVELOPING A WEBSITE FOR OUR ENLIGHTEN PROJECTS.
Enlighten was a new venture for us and our resource library is extensive, technical and made up of an array of content types so we were pretty cautious about who we went with.
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Catalyst really understood the complexities of the project early on which is why we decided to go with them.
We're a very process driven business and the way they mapped everything out was exactly what we needed process-wise.
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During the project, we started talking about Catalyst’s other capabilities and ended up working on an Inbound strategy for one of our newer products.
We had a lot of content, but one of our biggest challenges was putting a strategy behind it to get it in front of the right people.
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The results have been great - the content we had is driving traction.
We've opened conversation lines with a lot of potential customers who didn't know who we were before.
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The fact we came on-board for a 3-4 month project and are still working together says quite a lot really.
Catalyst recognise potential opportunities and form a plan to actually make it happen.
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OUR PRODUCTS ARE A VERY TECHNICAL SELL. I'VE BEEN WITH ALTAIR FOR OVER 10 YEARS AND EVERYDAY IS A LEARNING DAY; CATALYST WERE ABLE TO GET UP TO SPEED WITH BOTH PROJECTS VERY QUICKLY WHICH IMPRESSED US ALL.
Pete Roberts - ALTAIR

SO, WHAT'S YOUR NEXT MOVE?