Strategic Marketing Blog | Catalyst | Closing

21st
May

The Ikea Effect: What is it and How Can You Use It in Your Business Strategy?

The IKEA Effect is used by Swedish meatball salesmen and business leaders alike to improve relationships, increase loyalty and boost sales. But what is it?

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Our free resources cover some of the most important topics in marketing, as well as some of the sectors we work with.

21st
May

The Ikea Effect: What is it and How Can You Use It in Your Business Strategy?

15th
May

3 Marketing Automation Strategies for Sustaining Success

27th
Apr

The Worst Marketing Campaigns of 2019. So far…

23rd
Apr

Must-have Tools for Sales and Marketing in 2019

12th
Apr

6 Words and Phrases to Avoid at All Costs in Sales and Marketing

04th
Apr

8 Words and Phrases for Sales and Marketing Success

28th
Mar

Catch Them All: 7 B2B Lead Generation Strategies to Rev Up Your Sales

22nd
Mar

5 Tiny Hacks to Give You HUGE Conversion Rates Today

13th
Mar

Sales Objections: The Perfect Response to "Call me in a few months"

25th
Feb

Why Everything You Know About Sales and Marketing is Wrong

06th
Feb

4 Major Shifts in the B2B Sales Process (and How You Can Adapt)

25th
Jan

10 Insanely-Effective B2B Marketing Automation Campaigns

10th
Jan

What is Marketing Automation and Why Should You Care?

03rd
Jan

B2B vs B2C Marketing: What's the Difference in Marketing to the Business Market?

19th
Dec

One little-known reason your Google Ads are LOSING you leads

12th
Dec

The Impact of Brexit on SMEs | Catalyst

10th
Dec

A Simple 4 Step-Content Marketing Plan Template

28th
Nov

Which HubSpot Subscription Do I Need?

20th
Nov

6 Simple Ways to Improve Your Position and Authority on Google

13th
Nov

How to Allocate Budget for Digital Marketing (UPDATED)

01st
Nov

The Minimalist Guide to Google Analytics

25th
Oct

Is HubSpot Actually Worth Your Time and Money?

22nd
Oct

The Problem with Hubspot (by a HubSpot Partner Agency)

15th
Oct

3 Guaranteed Ways to Get Sales and Marketing On the same page

03rd
Oct

The #1 Reason You're Not Closing The Deal

26th
Sep

How to Generate Leads that You Can Actually Close

24th
Sep

Why You Should NEVER Have to Make Another Cold Call

04th
Sep

6 Bulletproof Tips for Seeing a Serious Return on Your Marketing Investment

21st
Aug

Think you want marketing? You're wrong. Here's why.

15th
Aug

The Complete Guide to Unifying Your Sales and Marketing Efforts

14th
Aug

When You Should (and Shouldn't) Outsource Marketing

02nd
Aug

4 Account Based Marketing Activities You Should Start Doing Right Now

25th
Jul

The (REAL) Reason Your Marketing Agency is Underdelivering

23rd
Jul

How to Make Marketing Work for Sales

17th
Jul

Difference Between a Marketing Qualified Lead and Sales Qualified Lead

17th
Jul

How to Do Good (feat. Mount Kilimanjaro)

14th
Jul

7 Marketing Emails That Will Put Yours to Shame

03rd
Jul

The 4 Worst Marketing Campaigns of 2018

28th
Jun

Catalyst client base up 250% since January

27th
Jun

What is Effective Marketing and How Can You Achieve it?

08th
May

Your Content Has a Gender (Yes, Really). Here's Why.

07th
Apr

The Great Marketing Hoax

07th
Apr

Why You Should Never Follow Your Head OR Your Heart in Decision Making

09th
Feb

Will someone please make me feel positive about GDPR?

15th
Jan

This Marketing Agency is Under New Management...

01st
Sep

GDPR: What Marketers Need to Know about consent

10th
Aug

GDPR & HubSpot - What it Means to you and what you need to do next

06th
Jun

Marketing Evolution: Account Based Marketing

23rd
May

Is It All A Myth? Left Brain vs. Right Brain Marketing

09th
May

How 'Social Influencers' are changing the marketing game.

03rd
May

Account Based Marketing: Let Me Tell You How It Is

06th
Apr

The Value of Brand Simplicity in 2017

10th
Mar

We’re Searching For A Senior Account Manager / Account Director

03rd
Feb

Football and Statistics: The Exemplary Rise of the Business of Data

31st
Jan

Data: Do you know what you're looking for?

23rd
Jan

Marketing and Sales don't get on... or do they?

17th
Jan

Why You Need To Measure Cost Per Acquisition

12th
Jan

4 Pointers to Gather Valuable Marketing Insights

10th
Jan

How to Turn Key Insights into Successful Marketing Campaigns

21st
Dec

How to incorporate the Christmas Spirit into B2B marketing

15th
Dec

Manufacturing Tech Trends That Will Dominate in 2017

13th
Dec

2017 Marketing Trends

08th
Dec

The Further Rise of Digital

06th
Dec

The Truth About Marketing Budgets Post-Brexit

01st
Dec

Post-Brexit Marketing: Budgets, Trends & Actions For 2017

16th
Nov

HubSpot Growth Stack - What is it anyway?

10th
Nov

2017 Digital Marketing Trends for B2B

01st
Nov

The Brands That Are Dominating the Healthy Food-on-the-Go Sector

27th
Oct

Merry Marketing: How an Integrated Christmas Email Campaign Can Drive Growth

25th
Oct

Email Marketing: Getting your automation sorted with the right tactics

20th
Oct

Team Catalyst take on the Great Birmingham Run, again!

18th
Oct

The DNA of Data: 5 Benefits of a Mature Data-Driven Marketing Strategy

12th
Oct

The 3 Things to Consider When Marketing To High Net Worth Individuals

11th
Oct

[VIDEO] Mars: Deliberate capitalisation on consumer ignorance?

04th
Oct

Exactly What Is Growth Marketing & Why Is It More Sustainable?

29th
Sep

Google Update: Penguin 4.0 & What It Means for Marketers

27th
Sep

How Manufacturing Marketers Can Capitalise on Recent Growth Following Brexit

23rd
Sep

Key Insights from HubSpot's State of Inbound 2016 Report

20th
Sep

Content Marketing & Manufacturing: The Facts You Need to Know

15th
Sep

Catalyst's Remembrance Run for Joy

14th
Sep

Using Big Data to Drive Bigger Profits: What Every Marketer Should Know

08th
Sep

Why Programmatic Advertising Is the Future of Video Content Marketing

07th
Sep

Embracing Technology: 4 Trends for Manufacturing Marketers That Will Drive Growth

30th
Aug

Business Inspiration for Health Food Startups in Birmingham

25th
Aug

How Data-Driven Marketing Is Powering Up The Sports Nutrition Market

23rd
Aug

Catalyst Take Growth Marketing Services to The Big Smoke

18th
Aug

[VIDEO] Data-Driven Marketing: Explained

16th
Aug

A Manufacturer’s Guide to Email Marketing: Back to Basics

11th
Aug

Rio 2016, Doping & Sports Nutrition Trends for Marketers

10th
Aug

How Birmingham Manufacturers Can Continue To Outperform & Grow

04th
Aug

Why We Love the Jewellery Quarter (And You Should Too!)

04th
Aug

Thinking is Key for Insight-Driven Marketing

02nd
Aug

Why Pokémon Go Is a Magnet for Marketing

29th
Jul

Brexit & Marketing Budgets: What Does It All Mean?

27th
Jul

Account Based Marketing: A Beginner's Guide [SlideShare]

26th
Jul

Will Facebook's new algorithms affect your business?

22nd
Jul

4 Ways to Improve the Quality of Your Google Adwords Score

20th
Jul

Get celebrity status on Twitter

19th
Jul

How Great Website User Experience Will Help To Increase Conversion Rates

14th
Jul

Launch Pad - Marketing For Startups

12th
Jul

Digital Expansion & The Rise In Marketing Agency Collaboration

12th
Jul

Data insight is key for modern marketing

11th
Jul

Bad marketing: one of the main reasons why startups fail

07th
Jul

It's All About The Gains: Sports Nutrition Marketing

07th
Jul

Snapchat's New Feature "Memories"

06th
Jul

Inbound & Industry 4.0: The Perfect Recipe for Manufacturing Marketers

01st
Jul

44 B2B Marketing Facts & Trends You Need to Know in 2016

30th
Jun

Welcome to Composer

29th
Jun

Programmatic Advertising on LinkedIn - What is it?

28th
Jun

Google’s New Adwords: More Space, More Response & More Mobile

23rd
Jun

6 Of The Best Euro 2016 Digital Ad Campaigns That Are Worth Celebrating

21st
Jun

Back Once Again For The Renegade Master: Reintroducing Sudhir Kumar, Our Client Services Director

16th
Jun

B2B vs B2C: Is There Really A Distinct Difference?

16th
Jun

Servitisation of Manufacturing = growth at 6.8x the average

16th
Jun

Why YouTube is Bigger and Better Than TV?

16th
Jun

How To Grow your Manufacturing Company 6.8x More Than The National Average

16th
Jun

How to Rock Marketing Automation

15th
Jun

Changes in the Influencers Marketing Field

14th
Jun

The Issue with True Personalisation

14th
Jun

Google Update: Latest Announcement Reveals New Direction for Mobile Friendly Sites

08th
Jun

Why You Should be Tapping into the Potential of Influencer Marketing

03rd
Jun

Acquiring Customers Through Inbound: A Manufacturer’s Guide

25th
May

The Growing Power of Online Customer Reviews

24th
May

Is Twitter's character extension enough to retain and grow users?

19th
May

44% of marketers not fully satisfied with their marketing automation systems

17th
May

Five must-have features in a marketing automation platform

17th
May

The Power of Data-Driven Marketing

17th
May

Send your staff emails at any time of day.

17th
May

Say Hello to Lead Rotation: HubSpot's New Sales Update

17th
May

The importance of optimising your e-commerce site

13th
May

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

13th
May

Banning out-of-work emails - a step too far?

11th
May

What We Can Learn from the Financial Industry about Innovation

11th
May

Inbound Marketing - Google’s Newest Update and How it Affects Inbound

10th
May

Can Industrial Manufacturers Benefit from Inbound Marketing?

09th
May

A Written Ode to Our New Senior Copywriter, Danielle Montgomery

09th
May

Outdoor adverts improve engagement by 17%

05th
May

How to get Legal to say yes to your content quicker

04th
May

Inbound Marketing Like The Big Boys. You Can Do It!

27th
Apr

How Inbound Marketing Can Get You Customers For Life

27th
Apr

For Content That Drives Commerce, Follow These 4 Rules

27th
Apr

Are you taking advantage of digital opportunities or are they threatening your competitiveness?

25th
Apr

Are you measuring the right marketing metrics?

25th
Apr

B2B Marketing Automation: It's Not Just for The Big Guys

22nd
Apr

Win Customers on a Budget: 7 SEO Tips for Manufacturers

21st
Apr

Pret uses customer insight to create a new source of revenue

18th
Apr

How much should my Inbound Marketing budget be?

15th
Apr

How an engineer grew to love inbound marketing

15th
Apr

Consultative Selling: 4 Tips for Sales Managers

15th
Apr

Innovate and grow your business through tradition

15th
Apr

Facebook, Big Data and Topics to Watch

14th
Apr

Tesla - How to become a top brand without advertising?

14th
Apr

Is your marketing spend a waste of money

13th
Apr

Marketing automation growth is unprecedented, yet B2B marketers agree it is time-consuming

13th
Apr

More engaging experience for brands through Facebook Messenger?

13th
Apr

Market Research = New Branding Opportunities for Domino's

13th
Apr

M-Commerce: The New Way to Boost your Online Sales

13th
Apr

Content Marketing: B2B Marketeers say its time consuming, yet effective.

13th
Apr

Facebook Starts to Kill Other Apps

12th
Apr

Selling 101: Align yourself with your buyer

12th
Apr

Tax Evasion: Don't blame the player. Blame the game.

12th
Apr

How To Design Workflow To Deliver Better UI/UX On Time?

12th
Apr

Chatbots: the next big thing in tech?

12th
Apr

Digital Marketing For Manufacturing

12th
Apr

Blackberry: How to spot a dead duck

12th
Apr

SpaceX: Using drone Tech to land a spaceship

12th
Apr

Always On - Always Mobile

11th
Apr

4 Tips for Creating a Consultative Sales Process

08th
Apr

Sales - The Inbound Way

08th
Apr

Transformation and disruption for the consumer banking market - is it finally on the horizon?

06th
Apr

Two Top Ways To Improve Your B2B Website's Performance

04th
Apr

Dissecting #ReThinkMedia: 4 Must-Know Digital Trends

22nd
Mar

Must-Know Web Design Trends For Manufacturing Companies

16th
Mar

How Manufacturers Can Upsell With Digital Marketing?

14th
Mar

The Death of Spam. Marketing Automation

11th
Mar

How To Engage With A B2B Audience? 3 New Ways.

03rd
Mar

Create Effective Content For The Manufacturing Industry

02nd
Mar

Catalyst Unite with OXFORD for Birmingham HubSpot User Group Meeting

26th
Feb

Birmingham - a Startup City?

22nd
Feb

Latest Telegraph Article Shows Catalyst Leads The Way In Manufacturing Research

18th
Feb

B2B Marketing Budgets for 2016

11th
Feb

Use Statistics To Run Effective Content Marketing

10th
Feb

5 Effective Business Development Skills | Catalyst

08th
Feb

A Guide On How To Outsource An Inbound Marketing Agency

04th
Feb

5 Reasons to Invest in Birmingham

01st
Feb

If Content Marketing Bores You, You're Doing It Wrong

28th
Jan

Engineers Hold the Key to Our Future

20th
Jan

Three Top SEO Tips To Give Your Content A Serious Boost

15th
Jan

3 Top Social Media Marketing Tips For Engineering Firms

12th
Jan

Marketing Checklist for Engineers and Manufacturers

05th
Jan

A Guide to Content Marketing in 2016: 3 Must-Know Trends

23rd
Dec

Merry Christmas

22nd
Dec

Bonjour Sarah - Our New Business Development Executive

16th
Dec

Introducing Stuart Fenton, Senior Account Manager

07th
Dec

Meet Al: Our Research and Innovation Executive

25th
Nov

Four Free Awesome SEO Tools

18th
Nov

5 Ways To Attract More Backlinks

13th
Nov

Digital Marketing Apprentice **NOW FILLED**

12th
Nov

3 Web Analytics Features You Should Pay Attention To

09th
Nov

It’s Almost Time For Our First Inbound Marketing Meetup

Set HubSpot Up for Lead Generation in 30 Days or Less

Free Competitor Spy Report

How to Generate Leads that Close: The Ultimate Guide

7 Questions You Have to Ask When Hiring an Agency

Are You GDPR Ready?

An Effective Marketing Strategy for Growth

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