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Thinking is Key for Insight-Driven Marketing

We've talked a fair bit recently about data-driven marketing. Now it's time to discuss the next step: insight-driven marketing.
BY Ollie Roddy - August 04, 2016

We've talked a fair bit recently about data-driven marketing. Now it's time to discuss the next step: insight-driven marketing.  

All successful marketing starts with a strategy. And a good strategy is based upon business intelligence and key market research. To achieve this you not only need data but human intellect too. 

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Data for data's sake won't help you formulate the best strategy. Insight marketing is less about data output and more about having a hypothesis to put this data to use. Thinking is key.

Ultimately, an insight-driven approach comes down to having a solid understanding of what insight you'll need, why, and how to put the data to best use. 

Our Advanced Growth Framework does exactly this. It combines data-driven marketing with business intelligence and a tailored approach to create sustainable business growth.

Check it out here.

Having a sound data-driven model should demonstrate the entire lifecycle of investment to conversion, but many tactical marketers think just because they track digital behaviour that the job is done.

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This article is a reaction to below article:
http://www.marketingprofs.com/opinions/2015/26832/why-moving-from-data-driven-marketing-to-insight-driven-marketing-makes-sense