One of the strengths of Hubspot is that it can be used and tailored for businesses of all shapes and sizes. So whether you’re a small business or a global corporation, Hubspot is a platform which will help you grow as a business if used regularly and effectively.
One of the reasons Hubspot is so accessible is due to the out-of-the-box features across all of its suites:
- Starter: For businesses who are just trying to do the basics
- Professional: For businesses trying to scale and do all things marketing to create gravity back to their brand
- Enterprise: For businesses that actually want to refine and see where revenue is being driven from
This isn’t to say that a small company is only suited to a “Starter” based package with Hubspot.
There could be a situation where the “Professional” and even “Enterprise” packages make sense for a small but “sophisticated” business (i.e. tech-savvy and progressive, etc).
So don’t be put off by the “Enterprise” tag and think “that’s not for me because my business is not as big as, say, Starbucks”. However, if you're not familiar with HubSpot and it's bundles then you can find more information here.
With that said, here are the new features Hubspot recently released as a part of its Enterprise package, which will help businesses across the board:
1. Multi-Touch Revenue Attribution Reporting
By introducing a mature, multi-model reporting system for businesses, Hubspot now allows you to tie revenue to every marketing decision that you make. Businesses can now more easily see how their efforts are actually impacting their marketing revenue, which in turn enables them to make better strategic decisions down the road. The marketers of a business are the architects of customer experience. With this feature available, it’ll go a long way in helping to start the conversation between your business and your customers.
To find out more about multi-touch revenue attribution reporting, click here.
Partitioning is extremely handy as it allows you to separate marketing assets by teams, so every user has access to the right content. For instance, say if you want certain people within your team to only have access to email management, while only allowing another section of the team to be responsible with managing workflows - partitioning now enables you to do just that. So you can now have more control over who sees what in your teams by setting up permissions across the whole marketing suite in Hubspot.
To find out more about partitioning, click here.
3. Account-Based Marketing
In the past, you would have been required to set up custom reports and properties to run an effective ABM campaign through Hubspot, which was both inconvenient and time-consuming. However, with the latest update, the Enterprise package now comes with an out-of-the-box ABM suite, which includes target account status, ABM reporting, dashboards and templates which allow you to use Hubspot for ABM quickly and effectively.
To find out more about account-based marketing, click here
4. Adaptive Testing
Rather than the conventional form of testing using A/B methodology, adaptive testing optimises your conversion paths using artificial intelligence. Hubspot allows you to create up to five variations of a page and over time, Hubspot will send more traffic to the best-performing versions, and ultimately picks the winner for you. This means less work for you and delivers optimal performance for your pages.
To find out more about adaptive testing, click here.
5. Multiple Email Preference Centres
Nowadays organisations have more and more streams of information that they want to send out to their customers. With multiple email preference centres, Hubspot now allows your customers to choose which streams of email newsletters to subscribe to, rather than either opting in or out of all communications. This is a “must” for growing companies with multiple teams, regions, franchises, etc.
Alongside existing features such as custom events and added security, Hubspot Enterprise now offers more functionality which will certainly appeal to small and large businesses alike.
If you’re already on HubSpot Enterprise then you’ll want to start making the most out of these latest features immediately. However, if you’re not and are interested, or perhaps want to know more about HubSpot overall then we’d be more than happy to help. You can find out more about HubSpot and how we can help here. Or, you can get in touch with the team today and we’ll be able to help advise and set you up on what packages fit your business best, as well as how to get the most out of the system itself.
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