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The Issue with True Personalisation

Using someone's first name in email marketing is something most marketers do these days. However true personalisation goes a lot further.
BY Ollie Roddy - June 14, 2016

 Using someone's first name in email marketing is something most marketers do these days. However true personalisation goes a lot further. 

By understanding your customer's preferences and buying behaviour you can provide them with content they have a real interest in. Give your audience a truly personal customer experience and you will see engagement levels shoot up. Get this right, and you could improve your conversion rate ten-fold.


The infographic in below article shows however that true personalisation is difficult because data is scattered, resulting in inconsistent customer experiences.

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Although 66 percent of marketers state that their personalization efforts are “very good” or “excellent,” only 16 percent of them are actually able to provide behavior-based marketing in real time across multiple channels.

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