Today marks the 21st birthday of Google, which is now by far the most popular search engine on the planet, with 63,000 searches being made every single second.
With the popularity of its primary product came the fruition of Chrome, Google's very own web browser, which is now the most popular web browser in the Western World.
Not only is it readily available and faster than most browsers, Google also know a thing or two about user experience.
While we may never know the secrets of how they do what they do, Google certainly know what they're doing - especially in comparison with their competitors.
Back in 2012, it was quite hilariously reported that the most searched for thing on Bing was Google.
Even now in 2019, "Google" is still the 3rd most searched for term on Bing behind Facebook and YouTube, which is subsequently the second largest search engine on the web and is owned by - you guessed it - Google.
It's no surprise then that Google's web browser Chrome is the most popular, too.
According to W3Counter, who recorded and published browser stats from February 2019, Google Chrome accounted for over 60% of all web browsing, the closest competitor being Safari at just 14.3%.
Not only is Chrome a huge money maker for Google and its users, but also for the many developers who create plugins for the browser.
Used right, Google Chrome can become any marketer's digital Swiss Army Knife, allowing you to complete tasks faster, more effectively and with better insight than ever before.
But with literally millions of plugins available on the Chrome Store, which ones are actually worth your time?
Listed below are 5 of the best Chrome Plugins for marketers - or any business person who wants to do stuff better - in 2019.
Join the 10 million people worldwide who use Todoist in creating tasks around work, personal life or any miscellaneous job that they need to do.
As we spend most of our working lives with a browser open, Todoist is a great way to haircuts and holidays with boring HR meetings and so on.
Todoist is very easy to use with a drag and drop-based interface making it quick and easy to add, re-order or remove tasks.
Todoist in action
Hunter.io for Chrome is the easiest way to find email addresses for prospects you haven't spoken to before, all you require is the name of the company or web address.
Simply type the name into the search box and Hunter.io will hunt (hence the name) the web to find all of the email addresses on the web for that company.
If you haven’t got the company name, you can actually search for the name of the particular person you are looking for.
All the known email addresses will then appear for the exact name you searched for.
The Chrome plugin takes this one step further though.
Open up any website and click the Hunter.io plugin in your Chrome browser and you'll instantly be given all available emails for that company.
The Hunter.io Chrome plugin in action on our website.
For any marketer or salesperson, Hunter.io is like goldust.
It's more difficult now than ever to get genuine email addresses; as long as your approach is genuine, too, then Hunter.io could be your new best friend.
But that's the key: don't use Hunter.io just to spam people; figure out which businesses are a perfect fit for you and get in touch with a genuine, honest question.
SEMRush is a complete tool for digital marketers. SEMRush gives professionals full visibility into traffic coming from multiple communication channels and to gain an insight into effectivity of their marketing approaches.
In addition to this, SEMRush allows you to get a deeper look at your competitors as well as at the keywords they are using to get most of their traffic.
By knowing this, it allows the marketer to outline successful content marketing strategies that are based on understanding your competition and the top keywords that you can rank for.
Other features are SEMRush include:
- Domain-specific keyword ranking
- Position tracking
- Organic research
- Backlinks of sites
- Keyword research
- View competitors keywords
4. HubSpot Sales
If you haven't heard of HubSpot in the last few years, you've probably been hiding under a rock.
HubSpot's allows for free email tracking, CRM for Gmail and sales productivity tools in your inbox.
Some of the benefits of HubSpot sales:
- HubSpot's modern navigation interface
- Automated and personalised outreach
- Customer relationships that actually last
- Flawless follow-ups
- Well-integrated software systems
- Lead generation.
- Lead tracking.
Similar Web allows you to see website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.
With the click of a button. The extension allows you to surf sites and find out all the information you need, all in one place.
With a single click, you can get in-depth traffic and engagement statistics for any website. Want to see how popular a site is? What are the main traffic sources? The SimilarWeb browser extension provides users with all this information and much, much more.
Across Google Chrome there are hundreds are extensions that you can potentially use. For Marketers, it is essential that you save yourself a lot of time without sacrificing quality.
We have only listed 5, However, different Marketers may choose different Chrome extensions. The tip before downloading any extension is too choose the one that will benefit you and your relevant job/lifestyle.
By using just a few of these extensions you will be able to increase your efficiency without breaking your back.
Thanks for reading. If you're looking for new ways to improve your marketing, you need to start with the plan. Download our free Strategic Marketing Roadmap below to get started on your plan today.