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Tesla - How to become a top brand without advertising?

Don't have any money to promote your brand? No problem
BY Ollie Roddy - April 14, 2016

Don't have any money to promote your brand? No problem. Elan Musk once again proves that everything is down to a clever strategy and its perfect execution.

Tesla_How_to_become_a_top_brand.jpgTesla's recent Model 3 launch is the culmination a strategy that has enabled the company to create a global brand without spending any money on advertising.
 

The electric car manufacturer has no ad agency or chief marketing officer and does no paid advertising and yet it has built a reputation as one of the world’s coolest brands.

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