Don't have any money to promote your brand? No problem. Elan Musk once again proves that everything is down to a clever strategy and its perfect execution.
Tesla's recent Model 3 launch is the culmination a strategy that has enabled the company to create a global brand without spending any money on advertising.
The electric car manufacturer has no ad agency or chief marketing officer and does no paid advertising and yet it has built a reputation as one of the world’s coolest brands.