However, as the industry edges closer to the brink of stagnation, we thought it would be wise to narrow our focus on the very thing that justifies all of your marketing spend in the first place: winning customers.
Now we know what you’re thinking “how can we invest even more at a time like this?”
We don’t blame you, we understand.
After all, the market is tough and budgets are shrinking. This often means marketing spend is the last thing on the agenda.
However, as our research has found, this economic hardship has carved out some unique opportunities for capturing market share, opportunities you can capitalise on - yes, even with a reduced budget.
But the thing is, in order to make the most of these opportunities, you need to cover the fundamentals - driving high quality traffic to your site for conversion.
And it all starts with SEO.
SEO, or search engine optimisation, fundamentally consists of strategies, tactics and techniques designed to increase the number of visitors to a website. Given you’re looking to attract new customers, this is something that should be high on your agenda.
With this in mind, we’ve decided to focus on the specific things you need to do right now to begin reaping the benefits of higher website traffic and, by extension, more customers.
SEO Tips for Manufacturers
Of course SEO is just one part of an ever-evolving challenge to drive traffic and convert increased number of prospects into customers. In a challenging market, you can no longer rest on your laurels - you need to make your value proposition crystal clear and deliver it to the right people at the right time.
When budgets tighten and confidence wanes, every new customer becomes harder to secure. For manufacturing firms, this means you have no choice but to take a good hard look at any areas of weakness, and address them.
To help you do this effectively, we've created a comprehensive present state report highlighting everything you need to know to stand out in today’s stagnant manufacturing market.
If you’d like to access a detailed overview of the threats and opportunities you’ll face, and how to make the most of them, simply download the guide by clicking the button below.