The latest survey by IPA TouchPoint5 has revealed that around a quarter of our daily communication occurs via emails and on social networks, each of these channels accounting for 12% of our daily communications activity.
According to the IPA TouchPoint5 survey, email was recorded as the dominant online channel, used by more than 80% of adults on a weekly basis.
Some 70% of respondents in the survey said they use the Internet mainly to browse for products and services.
With regards to online retail, around 5% of shopping is done from a desktop, 2% of purchases come from a smartphone and another 2% from a tablet.
The use of mobile phones for activities other than calling and texting comes in at an average of one and a half hours every week, with 49% of respondents saying 90 minutes is the amount of time they spend on their mobile outside of calls and texts. To compare, in the 15-24 age group, a majority of 78% said they used their mobile phone for something other than calling and texting for an average period of nearly two hours every week.
Commenting on the results of the survey, IPA research director Lynne Robinson said that the latest data shows the extent to which digital technology is radically changing the way we communicate. Emerging technologies have revolutionised the way we entertain ourselves, the way we shop and how we spend our time in general. Naturally, this transformation is being piloted by younger generations for whom the mobile phone is an indispensable part of everyday life. Robinson continues to suggests that it’s actually the force that dominates this demographic’s lives.