Recent example of Domino's proves that the market research and measurement is an endless process which highlights areas of improvement and opens up new branding opportunities. 

We've all heard of e-commerce websites and we're all used to buying online now, but does your e-commerce website allow your customers to easily make purchases on their mobile devices?  

Done well and content marketing is massively, massively successful. Done with good intentions but not enough resource (time and money) and you'll experience little, if any, positive return.

Whether you are a marketer or an avid user, social media plays a big part in our lives. 

Up until now Facebook was a platform to connect and chat with your friends as well as share some content.

Forget selling the latest features of your product or service and start informing your prospects on how you can fix their problems - create and demonstrate the context of how you can help. Look at..

If you don't want people to use their intelligence, drive and desire to win - then legislate accordingly. 

Chatbots are the future, whether we're ready for them or not. Facebook is expected to release a Bot Store for Messenger at F8, its annual developer conference this week. 

Digital marketing created and applied correctly is the single most effective way of creating business growth. However local press still supplies great insight for businesses (and as here,..

Why oh why are Blackberry still making mobile phones? 

Because some companies out there are still buying these handsets for their staff - and those that are surely can't value staff moral or staff..

Try throwing a pencil in the air and getting it to land on its end... Gracefully. Now see how SpaceX land a huge rocket on a remotely piloted drone ship. 

At first, mobile devices was just another channel to reach out audiences from time to time. Now everything has changed. 

At Catalyst, we love empowering our clients to do more. To sell more, to make smarter strategic decisions, to reap the rewards of research-driven marketing.

Could a tech revolution finally be heading the way of consumer banking? 'Atom Bank' certainly think so as the brand launches to give us an entirely new experience more aligned to SAAS experiences..

Social media, Inbound marketing and its partner-in-arms; content marketing are here to stay. They are mainstay techniques open to the busy marketeer. 

So, the manufacturing industry is seeing stagnation. It’s not exactly news anymore.

When the subject of technology - particularly automated technology - comes up in discussions with clients, you often see the flash of horror as their first thought is of a faceless, dispassionate..

Content, content, content.

It’s all the rage right now and if you’ve been following our blog, you’ll know it’s a topic that has featured quite prominently in our own discussions recently.

Birmingham has always had a unique proposition for any company looking to invest in the area and particularly for entrepreneurs and start-ups. The USP by tradition has always been a powerful..

Less than 24 hours ago, we published an in-depth present state document compiling latest research on the challenges manufacturing firms can expect to face in the near future.

Round up a mix of UK B2B marketing spend reports for 2015 and their predictions for 2016 and we have around a 75% - 25% spend split, digital to traditional, with a range of 6% - 10% as the..

Like any marketing guy, I do love a good statistic. Due to the glut of stats out there, filtering out the genuine insights from the self-serving hyperbole is tricky, but worth it. A good stat asks..

Effective business development is about more than pure sales: it’s about relationships. With this in mind, ill be running through what you should be looking for when you're considering working..

Your businesses success depends on money. More specifically, your customers’ money. And to get this cash, you need these potential customers to be aware of your existence and your ability to solve..

I have worked in Birmingham for most of my life, running my own PR agency in Digbeth prior to a successful sale to a major competitor. I then followed this success with many years of work in..