Chatbots are the future, whether we're ready for them or not. Facebook is expected to release a Bot Store for Messenger at F8, its annual developer conference this week. 

Digital marketing created and applied correctly is the single most effective way of creating business growth. However local press still supplies great insight for businesses (and as here,..

Why oh why are Blackberry still making mobile phones? 

Because some companies out there are still buying these handsets for their staff - and those that are surely can't value staff moral or staff..

Try throwing a pencil in the air and getting it to land on its end... Gracefully. Now see how SpaceX land a huge rocket on a remotely piloted drone ship. 

At first, mobile devices was just another channel to reach out audiences from time to time. Now everything has changed. 

At Catalyst, we love empowering our clients to do more. To sell more, to make smarter strategic decisions, to reap the rewards of research-driven marketing.

Could a tech revolution finally be heading the way of consumer banking? 'Atom Bank' certainly think so as the brand launches to give us an entirely new experience more aligned to SAAS experiences..

Social media, Inbound marketing and its partner-in-arms; content marketing are here to stay. They are mainstay techniques open to the busy marketeer. 

So, the manufacturing industry is seeing stagnation. It’s not exactly news anymore.

When the subject of technology - particularly automated technology - comes up in discussions with clients, you often see the flash of horror as their first thought is of a faceless, dispassionate..

Content, content, content.

It’s all the rage right now and if you’ve been following our blog, you’ll know it’s a topic that has featured quite prominently in our own discussions recently.

Birmingham has always had a unique proposition for any company looking to invest in the area and particularly for entrepreneurs and start-ups. The USP by tradition has always been a powerful..

Less than 24 hours ago, we published an in-depth present state document compiling latest research on the challenges manufacturing firms can expect to face in the near future.

Round up a mix of UK B2B marketing spend reports for 2015 and their predictions for 2016 and we have around a 75% - 25% spend split, digital to traditional, with a range of 6% - 10% as the..

Like any marketing guy, I do love a good statistic. Due to the glut of stats out there, filtering out the genuine insights from the self-serving hyperbole is tricky, but worth it. A good stat asks..

Effective business development is about more than pure sales: it’s about relationships. With this in mind, ill be running through what you should be looking for when you're considering working..

Your businesses success depends on money. More specifically, your customers’ money. And to get this cash, you need these potential customers to be aware of your existence and your ability to solve..

I have worked in Birmingham for most of my life, running my own PR agency in Digbeth prior to a successful sale to a major competitor. I then followed this success with many years of work in..

I'm a copywriter. And I'm assuming you are not. So why are so many in-house marketing teams in large engineering or financial firms for instance ‘burdened’ with the task of creating engaging copy?..

“Engineering is an essential part of our lives. And tomorrow’s engineers and computer scientists are an important part of the modern marketing mix”

At Catalyst, we’re fortunate to work closely with engineering and manufacturing firms: the large, the small, the new and the established. This means we generally know what makes you tick and what..

So 2016 is finally here, and we’ve all been thrusted back to our business duties in what seems like the blink of an eye.

It isn’t all doom and gloom though, the new year is often an exciting time..