The role of data has never been more important in understanding consumers, their habits, and what drives buying behaviour. Marketers now have access to data from a variety of different sources,..

Did you know that only 37 per cent of IT startups last longer than 4 years on the market? What is it that makes so many fail?Startup marketing is a unique challenge because of limited resources,..

We’ve all seen it on social media haven’t we? #FitFam, #NoPainNoGain, #InstaFit. And in light of research, those muscles are just going to get bigger and more defined, meaning this is the perfect..

Just yesterday Snapchat, a social media giant that already has 150 million daily active users, announced the launch of its new feature called "Memories". Memories will make empower users to access..

As we accelerate further into this digital age, opportunities to reach and build trust with our customers is becoming more and more accessible, even for global entities with large and complex..

Enjoy a clean and focused screen where you can write without distraction.

Ads are getting bigger.

The latest innovation is a revamp of Google Adwords and it’s sort of a big deal.

Expanded text ads (ETA) will now enable marketers to use a lot more ad space in order to..

The football's on; get in!

With the Euros well under way and England being thoroughly frustrating, as ever, we decided to sift through the mountain of marketing campaigns that have been rolled out..

Welcome back! Having previously worked at Catalyst a few moons ago in the account management team, Sud has been spreading his digital wings and grown his marketing expertise across a number of..

The traditional way of thinking is that B2B marketing should diverse heavily from that of B2C. Think corporate whitepapers compared to funky adverts with celebrity endorsements. But isn't it about..

Stagnation is where UK manufacturing is heading if it holds tight and fails to press ahead with plans to invest, grow, market and launch new products. And stagnation is dangerous, because you..

Being where your audience is, is one of the biggest challenges for today's marketeers. 

Online channels like YouTube pushes traditional marketing platforms out of their leading positions.

The below article drew me in with its title. It stirred curiosity based on a well-known performer from my past (I'm showing my age here :) 

The writer uses the rockstar Bruce Springsteen to..

Celebrity endorsements have been generating great results in terms of marketing campaigns and brand communications. However, everything has changed.

 Using someone's first name in email marketing is something most marketers do these days. However true personalisation goes a lot further. 

By understanding your customer's preferences and buying..

Google’s recent announcement regarding mobile marketing is that mobile friendly sites will be bumped further up the search list, reinforcing the growing surge in the demand for sites that are..

Influencer Marketing is extremely powerful word-of-mouth. The internet has opened the world to everyone, and makes it possible for regular people to attract thousands of followers. Brands can..

Revenue is on a big scale in this industry, and with retentions and invoice processes playing havoc with cashflow, the size of your customer base is relevant.

The latest Lithium Technologies report shows that online reviews still have a significant influence on the decision-making process of consumers - with seven in ten UK adults not buying something..

When I heard the news that Twitter would be rolling out changes to their 140 character policy, my first reaction was "great!" We've all been in the situation where we've had to revisit how we've..

Why? Because they underestimate the time and effort to make it work. Yes, a marketing automation platform can make your marketing efforts a lot more efficient, it also takes a lot of time to make..

Caveat emptor, (let the buyer beware) is good advice, especially when choosing a marketing automation platform. One size does not fit all and the subtleties of suitability may not be obvious to..

Marketing now operates in a complex, 360 degree, always-on environment. The customer is in charge and the world is connected.  

Brands need to master marketing strategy, creative design, digital,..

I value my family time, and I fully expect my team to value theirs. If I send an out of hours email I always preface it with the words 'FOR TOMORROW' and never expect a response. My team however..

Hubspot’s new Sales Automation updates now allow users to automate lead distribution, deal creation and task creation, giving your team more time to fill your inbound marketing pipeline.

Many people nowadays are used to shopping online, it's the way shopping is going, however, there's nothing more frustrating than struggling to purchase the item(s) you desire. 

Nine times out of..

If you are going to invest in a Marketing Automation platform such as HubSpot, it really does make sense to get best use from it. In this article Mckenzie Ingram neatly sums up some of the obvious..