Blog

4 Account Based Marketing Activities You Should Start Doing Right Now

We all want warm leads - and lots of them. While it may often seem a good idea to case your net far ...

The (REAL) Reason Your Marketing Agency is Underdelivering

The relationship you have with your marketing agency might be solid. They may seem to know their ...

How to Make Marketing Work for Sales

It’s a tale as old as time. Marketing think the sales team want to have their job done for them. ...

Difference Between a Marketing Qualified Lead and Sales Qualified Lead

It’s no secret that every salesperson has a longing for more leads. After all, that’s the only way ...

7 Marketing Emails That Will Put Yours to Shame

Email marketing is a great way of promoting your business at little expense. But it has to be ...

3 Minutes Blogs

The 4 Worst Marketing Campaigns of 2018

"It seemed like such a great idea when it was first floated. How did it get to this? How did we not ...

3 Minutes Blogs

Catalyst client base up 250% since January

Catalyst in the press: Birmingham-based digital marketing agency Catalyst has more than trebled its ...

3 Minutes Blogs Effective Marketing

What is Effective Marketing and How Can You Achieve it?

Admit it: you love to be loved. In an age where marketing effectiveness is associated with page ...

3 Minutes Blogs

Your Content Has a Gender (Yes, Really). Here's Why.

It may sound ridiculous to suggest, but any content - no matter which business it's written for or ...

3 Minutes Blogs

The Great Marketing Hoax

Search for ‘marketing agency’ on Google and you will find 293m results. From back bedroom outfits ...

3 Minutes Blogs

Why You Should Never Follow Your Head OR Your Heart in Decision Making

  Any tangible outcome that comes from a strategy based on the head or the heart is pure luck, not ...

GDPR

Will someone please make me feel positive about GDPR?

The new GDPR regulations come into play on 25th May 2018. And if you’re part of the financial ...

This Marketing Agency is Under New Management...

A potent partnership of marketing in the Midlands have teamed up again to bring a range of services ...

GDPR: What Marketers Need to Know about consent

Consent is perhaps one of the most important aspects of GDPR, and marketers will need to pay close ...

GDPR & HubSpot - What it Means to you and what you need to do next

GDPR - What is it?   The General Data Protection Regulation is a regulation that impacts all forms ...

Marketing Evolution: Account Based Marketing

Account Based Marketing (ABM) is becoming increasingly popular amongst B2B businesses, but how did ...

Is It All A Myth? Left Brain vs. Right Brain Marketing

We’ve all heard of the left brain vs. right brain debate. Psychologists and personality theorists ...

3 Minutes

How ‘Social Influencers’​ Are Changing the Marketing Game.

We’ve all seen it, you go onto Instagram and there will be a celebrity you follow sat drinking ...

Account Based Marketing: Let Me Tell You How It Is

So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is ...

Football and Statistics: The Exemplary Rise of the Business of Data

Our exposure to data is changing the way we think about marketing, and drawing comparisons with the ...

Data​: Do you know what you're looking for?

Data is important and it allows us to evaluate. But, do you know what you're looking for? Like with ...

Marketing and Sales don't get on... or do they?

Despite the fact that 80% of businesses recognise the benefits of greater alignment between sales ...

Why You Need To Measure Cost Per Acquisition

As consumers become increasingly savvy and less receptive to unsolicited marketing, it is becoming ...

4 Pointers to Gather Valuable Marketing Insights

Knowing your market and audience should be top of the list for marketers. Market research will tell ...

3 Minutes

IAB Presents Content & Native Advertising Definitions

We're always trying to stay ahead of the game, so when the Internet Advertising Bureau (IAB) ...

60 Seconds

Better Customer Engagement for Better Customers

Do you spend too much time advising unprofitable clients?   If 80% of your turnover comes from 20% ...

60 Seconds

UK Marketers Need More Robust Content Marketing Strategies

A study by Content Marketing Institute reveals that UK marketers are on the ball when it comes to ...

60 Seconds

Marketing Automation Enhances Content Marketing Efforts

We're always trying to stay up-to-date with the latest trends and innovations in the marketing ...

3 Minutes

Study Reveals Consumers Prefer Content Marketing From The Experts

We were recently looking into a study on content conducted by Nielsen and InPowered, the results of ...

60 Seconds

Inbound Marketing Becoming Increasingly Attractive

Inbound marketing has turned out to be one of the hottest trends in the industry – and we should ...