Before we begin drilling down into the specifics, let’s just clarify one thing: there is no single industry that is leading the way when it comes to data maturity, as we’re only at the beginning..

We’ve noticed there’s an increasing demand for marketing strategies that effectively reach high net worth individuals (HNWI). Globally there’s around 33 million people who are classed as a HNWI -..

‘Healthy’ is fast becoming a commodity, with brands left, right and centre jumping on the trend to appeal to this shift in consumer demand, whether it’s low fat, organic or sports related. This..

When you hear the word ‘growth’ uttered in marketing circles, you automatically think of growth hacking, a term that seems to invoke negativity. It implies a shortcut, or cheating your way to..

It’s been almost 2 years since Google have touched their Penguin algorithm, but the wait is over. Penguin 4.0 is now being rolled out across the entire web, but what does this mean for marketers..

HubSpot recently released its eigth annual State of Inbound report. This 100+ page document provides insights into the challenges, priorities, and strategies from marketers and salespeople around..

Content marketing for B2B manufacturers may be on the rise, with 81% of companies stating they do some form of content marketing, however when it comes to the effectiveness of their strategy (if..

On Sunday 16th October, Catalyst will donn snazzy blue bibs, limber a few lunges and tackle the 13.1 miles of the Great Birmingham Run amongst 20,000 other runners. It’s the second time Catalyst..

We’ve seen data start out as an added bonus to marketing campaigns to now being the catalyst to success. As consumer behaviour changes regularly, it becomes harder to precisely narrow down and..

We’re going to put it out there; it’s hardly visionary to expect the manufacturing industry to soon be entirely data-driven. The cutting edge connected technologies that have, or are, emerging..

Given our new obsession with all things ‘raw’ and healthy, the UK has seen an influx in new food and drink businesses, launching an array of new products for the health conscious consumer. From..

With display ad click-through-rates decreasing to 0.06% and the introduction of ad blockers, consumers are actively avoiding online adverts to forge more control over their internet experience...

Due to popular demand, we’re now offering our growth marketing services in London, expanding our reach across the land and putting us on the path to world domination.(Don’t worry, we’ll use our..

Data-driven marketing is now used by 78% of marketers, and for good reason. Through key insights about your audience, garnered through various online tools and business intelligence, you’re able..

Sometimes, with the increased technologies at our disposal and endless new ways of working, it’s good to revisit the basics. A proven lead generating channel, those companies that nurture leads..

The Rio 2016 Olympic Games are underway and we’ve bagged a few Gold medals already - but not in the same vain as Russia. In a controversial decision, Russian athletes who tested positive for..

We’re known as the Workshop of the World, the City of a Thousand Trades; Birmingham is an industrial powerhouse coming from humble bicycle beginnings to ground-breaking advanced engineering..

Day and night, autumn and spring, summer and winter, all year round, the Birmingham’s Jewellery Quarter surprises its visitors, residents and professionals working in the area with surroundings..

We've talked a fair bit recently about data-driven marketing. Now it's time to discuss the next step: insight-driven marketing.  

So, as humanity continues in its quest to catch virtual, fictional (but adorable) creatures via smartphones around the globe, all whilst being ran over and casually walking off cliffs, marketers..

It’s been just over a month since the UK voted for Brexit, leaving much uncertainty about the state of the economy and how businesses will thrive being detached from the EU. However the marketing..

In today’s digital age, there’s various ways to reach your target audience, but cutting through the online din requires innovation and a more tactical approach. No longer can you shout from the..

Social media is now playing a much larger role in companies' marketing strategies and for many, Facebook has been at the heart of the social strategy.  

Like with all social platforms, algorithms..

Twitter have announced today that they are giving everyone the chance to receive the sought after blue tick. These so called verified accounts show that the account is official and worth..

User experience is certainly not a new digital phenomenon. Actually, let’s forget about the web for a second. It's been going on for as long as we can remember in every industry. Comfortable..

Launch Pad is designed especially for startups and growing businesses, providing you with a custom website, branding and a digital marketing strategy to professionally market and grow your..

It’s not exactly news that client side marketers reach out to agencies who can offer support, management and delivery of creative concepts, but with digital technologies expanding, this..