Consent is perhaps one of the most important aspects of GDPR, and marketers will need to pay close attention to this. Going forward, new changes in regulations will have businesses changing the..

GDPR - What is it?  

The General Data Protection Regulation is a regulation that impacts all forms of direct and digital marketing that uses personal data relating to EU citizens. The UK currently..

We’ve all heard of the left brain vs. right brain debate. Psychologists and personality theorists have long discussed the divide in brain function with the logical, fact-focussed, analytical ‘left..

We’ve all seen it, you go onto Instagram and there will be a celebrity you follow sat drinking Bootea telling you this is how they stay in shape. The times are changing, we now live in an age..

So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is and how it works? Don’t worry, I’ve got it covered. 

**ROLE FILLED - Account Director Appointed. A big thank you to all applicants**

We're looking to further strengthen our account management team with a confident Senior Account Manager / Account..

Our exposure to data is changing the way we think about marketing, and drawing comparisons with the current state of football doesn't seem as odd as it sounds.

You have probably heard of Opta. If..

Data is important and it allows us to evaluate. But, do you know what you're looking for? Like with any tool you need to know how to use it correctly.

So what am I saying? What does your market..

Knowing your market and audience should be top of the list for marketers. Market research will tell you where to go and how to get there. You may think that you know your audience inside out..

Delivery of marketing campaigns is as important as their foundation. As David Ogilvy, 'The Father of Advertising' once said:

Information is power, but it has no use if it's not implemented and..

As a data-driven marketing agency we try to help our clients better understand their audiences and discover how to get and stay ahead in the industry. At the moment, however, everyone is subject..

As eMarketer research indicates, offline marketing solutions like print are slowly but continuously dying. In 2017, print ad spend will drop 1.77% in comparison to 2016*.

When getting ready for 2017, it is important to know which marketing approach and tactics are going to work best when conveying messages that resonate with the post-Brexit audience. They are the..

History has shown that uncertainty creates inaction. Yet modern business and modern Britain demand the opposite.

As the year draws to a close, everyone is looking forward to the new year and the new opportunities this will bring. Technology is forever evolving and digital marketing is by nature fast and..

I’ll start this post with some classic British irony. We’ve created technology that enables us to process things faster, move faster and access information faster, but yet we’re all still rushing..

Whether you like it or not, the festive season is upon us. So as we brace ourselves for unbearably busy high streets, the rush to get the last advent calendar and the arduous, lengthy process of..

If one half marathon wasn’t enough for the team at Catalyst, on Sunday 16th October, the team were out for the second consecutive year to take part in the Great Birmingham Run! 

Before we begin drilling down into the specifics, let’s just clarify one thing: there is no single industry that is leading the way when it comes to data maturity, as we’re only at the beginning..

We’ve noticed there’s an increasing demand for marketing strategies that effectively reach high net worth individuals (HNWI). Globally there’s around 33 million people who are classed as a HNWI -..

‘Healthy’ is fast becoming a commodity, with brands left, right and centre jumping on the trend to appeal to this shift in consumer demand, whether it’s low fat, organic or sports related. This..

When you hear the word ‘growth’ uttered in marketing circles, you automatically think of growth hacking, a term that seems to invoke negativity. It implies a shortcut, or cheating your way to..