One of our very own, Alice Jackson, is climbing the tallest freestanding mountain in the world. For all of you non-hiking nerds, I’m talking about the 5895m high Mt Kilimanjaro in Tanzania. Or as..

"It seemed like such a great idea when it was first floated. How did it get to this? How did we not foresee that our campaign to celebrate President Trump’s UK visit could’ve proved such a..

Catalyst in the press: Birmingham-based digital marketing agency Catalyst has more than trebled its client base following a management takeover by two industry heavyweights earlier this year.

Admit it: you love to be loved. In an age where marketing effectiveness is associated with page views and social media likes, it’s no surprise businesses thrive off vanity metrics. But effective..

Take a look at the riddle below:

Search for ‘marketing agency’ on Google and you will find 293m results. From back bedroom outfits to global players, the marketing industry is worth billions.

Yet, traditional marketing is dying...

Any tangible outcome that comes from a strategy based on the head or the heart is pure luck, not good judgment.

When it comes to decisions around marketing, many agencies and professionals fall..

The new GDPR regulations come into play on 25th May 2018. And if you’re part of the financial services industry, you're aware of the hype around what this means for managing data and protecting..

A potent partnership of marketing in the Midlands have teamed up again to bring a range of services squarely focused on helping businesses to grow.

Consent is perhaps one of the most important aspects of GDPR, and marketers will need to pay close attention to this. Going forward, new changes in regulations will have businesses changing the..

GDPR - What is it?  

The General Data Protection Regulation is a regulation that impacts all forms of direct and digital marketing that uses personal data relating to EU citizens. The UK currently..

We’ve all heard of the left brain vs. right brain debate. Psychologists and personality theorists have long discussed the divide in brain function with the logical, fact-focussed, analytical ‘left..

We’ve all seen it, you go onto Instagram and there will be a celebrity you follow sat drinking Bootea telling you this is how they stay in shape. The times are changing, we now live in an age..

So you’ve probably seen my posts about Account Based Marketing (ABM), but do you know what it is and how it works? Don’t worry, I’ve got it covered. 

**ROLE FILLED - Account Director Appointed. A big thank you to all applicants**

We're looking to further strengthen our account management team with a confident Senior Account Manager / Account..

Our exposure to data is changing the way we think about marketing, and drawing comparisons with the current state of football doesn't seem as odd as it sounds.

You have probably heard of Opta. If..

Data is important and it allows us to evaluate. But, do you know what you're looking for? Like with any tool you need to know how to use it correctly.

So what am I saying? What does your market..

Knowing your market and audience should be top of the list for marketers. Market research will tell you where to go and how to get there. You may think that you know your audience inside out..

Delivery of marketing campaigns is as important as their foundation. As David Ogilvy, 'The Father of Advertising' once said:

Information is power, but it has no use if it's not implemented and..

As a data-driven marketing agency we try to help our clients better understand their audiences and discover how to get and stay ahead in the industry. At the moment, however, everyone is subject..

As eMarketer research indicates, offline marketing solutions like print are slowly but continuously dying. In 2017, print ad spend will drop 1.77% in comparison to 2016*.

When getting ready for 2017, it is important to know which marketing approach and tactics are going to work best when conveying messages that resonate with the post-Brexit audience. They are the..

History has shown that uncertainty creates inaction. Yet modern business and modern Britain demand the opposite.