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Outdoor adverts improve engagement by 17%

Is your company running OOH (out-of-home) campaigns?
BY Ollie Roddy - May 09, 2016

Is your company running OOH (out-of-home) campaigns? The latest research claims that it has a positive impact on a brand engagement when people are using mobile devices. As less people are watching TV, posters and other print ads become more reliant medium to attract new customers.

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People who have seen an OOH advert are 17% more likely to interact with the brand or campaign in question on their phone than those who have not.

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