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Outdoor adverts improve engagement by 17%

Is your company running OOH (out-of-home) campaigns?
BY Doug Fairbrother - May 09, 2016

Is your company running OOH (out-of-home) campaigns? The latest research claims that it has a positive impact on a brand engagement when people are using mobile devices. As less people are watching TV, posters and other print ads become more reliant medium to attract new customers.


People who have seen an OOH advert are 17% more likely to interact with the brand or campaign in question on their phone than those who have not.

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