Recent example of Domino’s proves that the market research and measurement is an endless process which highlights areas of improvement and opens up new branding opportunities.
So the question is, when was the last time you have researched your audience and performance of your marketing efforts?
As part of the research process, JKR found that 96 per cent of all Domino’s pizzas sold in the UK are sold as a pair, due to the numerous ‘two for one’ and combo deals offered to consumers.
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