3. Don't forget to schedule content over the holiday
Although most people switch off from work over Christmas, you can bet that a lot of business managers find themselves scrolling through emails and business articles when they think they can get away with it. Take advantage of this by scheduling content between Christmas Day and New Year's Eve. Make sure it relates to your audience's pain points that they will want to solve in the new year - any business decisions they have to make - and you're onto a winner. Don't forget to schedule social messages for this period too as this is the way to get your content in front of them. I'm sure they will have a cheeky scroll on Twitter, even on Boxing Day! Make sure you ask for contact details in return for a download, special discount or Christmas offer, and you can grow your sales leads for the New Year.
4. Have some festive fun
If you've got easy to use CMS and your team can make changes to the website without much fuss, add a Christmas banner to the website wishing everyone a Merry Christmas and a Happy New Year. Or why not go one step further and have a Christmas competition in which your clients can win prizes. Think 12 days of Christmas or a QUIZmas. It doesn't have to be complicated. Once again it is a way to show your appreciation whilst also showing a more human side to your business. After all, people buy from people.
Although this list is by no means extensive, these are 4 quick easy tips that can be incorporated by everyone. All that's left for us to do is wish you a Merry Christmas and a Happy New Year!