What’s your business' lead conversion rate?
Whatever it is, I bet you'd love to improve it.
No matter how good your sales team is at what they do, everyone in any business - from the owners and directors, right down to the interns - want to see sales closing more deals.
So if you could improve your sales team’s conversion rate, you would, wouldn’t you?
And you’d probably do it at the drop of a hat.
Well the funny thing is, you can. Any business owner, director or manager can.
But most just don’t. It’s because of this weird paradox in which many business people long for business growth, but either:
- Don’t believe it’s achievable because ‘this is how things have always been’
- Don’t have the time to explore new ways of achieving growth
- Are afraid to invest in making it happen
That said, increasing not only the number of leads coming in each month, but also their overall quality, isn’t one of these ‘easier said than done’ tasks as most people make out.
Of course, it’s not easy, but it is incredibly realistic to achieve.
With a little open mindedness to the idea that there might well be a better way, a bit of time to explore it and a decent (but by no means astronomical) budget set aside to invest, warmer, higher-quality leads aren’t that difficult to attain.
Times are changing
Think about this for a second: look at how much the business world has changed over the last 20 years.
Now think about how much your business has changed too - a lot, I’m sure.
Now take a look at your lead generation methods and be honest: have they changed as much as everything else in your business and sector? Probably not.
Sure, you might be using emails to get in touch with people instead of typing letters; you might be making more calls instead of relying on face-to-face meetings. But your overall approach? Still the same.
I’m a huge fan of the saying that “If opportunity doesn’t knock, build a door”, but if you’re relying solely on your sales team to constantly build new doors, frankly, you’re behind the times.
That’s because there is a better way.
A way which will see new prospects knocking on your door, leading to a much warmer conversation than your salespeople could otherwise have.
This way is called inbound sales and marketing and is - as you may expect - the opposite to the old outbound approach.
Interested? Stop building doors and start clicking below to download How to Generate Leads that Close: The Ultimate Guide, in which we go into more detail on how you can do just that.