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Heineken Global Account lead Joins Catalyst

Catalyst lands Heineken Global Account lead from Inspired Thinking Group as it builds Client Services Team. 
Birmingham based, data-driven Marketing Agency, Catalyst has attracted Collette Parsons from the core client services team on the Global Heineken account at ITG, in a move to bolster and enhance its client service team as the agency seeks to build on 30% year-on-year growth.
Taking up the role of Account Director, Parsons will initially oversee the Shire Leasing PLC account as she further develops the financial services, banking and insurance offering of the agency before pushing into retail in 2018.
Speaking of the appointment, Catalyst Managing Director, Joe Birkedale commented; “We have been following Collette's work for the past 3 years and have been continually impressed with what she has delivered and the contribution she has given to Heineken and ITG. As we continue to win new business the timing was right to reach out and start talking. We are delighted that Collette understands, believes in and supports our business model and we wholeheartedly welcome her to our team.”
"Our passion for client service and our concierge-class mentality to account direction is what lead us to Collette. We’ve all experienced the agencies where the client services team sell you the dream – then the creatives and support teams you get landed with are generalists and end up dropping the ball. At Catalyst, it’s not like that, and what most people don’t realise is that at Catalyst, we hand pick the creative team to suit the exact needs of each project, meaning that each member of our creative team is a subject matter expert. Assembling that team and delivering on our own exceptional client services standards is a tough role. But one we feel Collette is more than able to deliver upon.”
Parsons takes up her role on 7th August 2017 and can be reached on 0121 2965 275.
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About Author

Joe Birkedale
Joe Birkedale

Husband, Father and Managing Director at Catalyst. A calculated risk taker, pragmatic leader and realist with a passion for digital marketing. I consult a global client base on Marketing Strategy, Account Based Marketing, Marketing Implementation & Measurement. Fellow of the IDM.


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