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[VIDEO] Data-Driven Marketing: Explained

Watch our vlog on why a data driven marketing approach is the best way to grow your business.
BY Ollie Roddy - August 18, 2016

Data-driven marketing is now used by 78% of marketers, and for good reason. Through key insights about your audience, garnered through various online tools and business intelligence, you’re able to create a customer centric marketing strategy and really drill down into your prospect’s pains.

But don’t just take our word for it - those who use data-driven marketing are 6x more likely to improve their business’ profitability. Watch the video where Sud, our Head of Client Services and a champion of data, explains more about data-driven marketing. Don't forget to subscribe, as there are more videos to come.

 

Video Transcription
At Catalyst we are all about data-driven marketing. We are passionate about the insights, analytics and through our business intelligence approach we help our clients grow.

In today’s digital landscape almost 78% of marketers are now implementing a data-driven marketing approach to their strategies. So let’s find out why that is and how it can help to accelerate your business growth.

Audiences now expect brands to know when and how to interact with them and more importantly, give them what they really want. This is all part of a customer centric approach.

However, we need to bare in mind that a customer centric approach would not be possible without data. There are multiple tools online that digital marketers use such as Facebook insights, Keyword planner and many others. They use these to find out who their audience is, what channels they prefer to use, at what time of the day and more importantly what they talk about.

These data insights are invaluable when it comes to creating a marketing strategy, as it allows marketers to create a strategy that is based upon valid and key insight, which in return leads to a much more targeted and tailored strategy, that in theory should result in an increase of sales.

Practice speaks for itself, digital marketers who use multiple tools to analyse and identify key insights are six times more likely to increase their profitability, and five times more likely to increase their customer retention. Why? Because of data analysis, of course.

So in short, data-driven marketing helps you to:

Save money

Target your audience better

Ensure real time interaction

Allow you to meet and build upon your objectives

And last but not least, allows you to measure performance so you can maximise ROI 

But don’t just take our word for it, data-driven marketing is really taking off as the following stats show:

67% of marketers make more accurate decisions, whilst 59% of them are able to make those decisions quicker because of data

57% of marketers claim that data-driven marketing brings businesses benefits like an increase in sales

Whilst 56% of them feel that data-driven marketing increases their efficiency

And finally, 43% of them argue that data helps them to improve their overall competitiveness

So as you can see data-driven marketing has multiple benefits to offer. However, the most important one is that, if implemented correctly, it can lead to an increase in sales and profit.

Okay, so now you had a brief intro to what data-driven marketing is, what’s next? Straight into Google, right? Online tools? Market research? No. Keep it simple. 

All you've got to do is enter your details at the end of the video and we will send you a new vlog, which is all about further data analysis and tools that are available online. It's as simple as that. Thank me later. 

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