Great content marketing is about teaching your audience, educating them - not waving your latest product or special offer in their inboxes.
When trying to win new customers, think less about what you want to tell them and more about what they want to know. What problems do they have, that you have the solution to? And how can you make sure they come to you rather than your competitor?Getting your content marketing strategy right can be a minefield. Our guide to avoiding common content marketing mistakes will help you focus on creating great content that your customers want - or even need - to read.