Content marketing for B2B manufacturers may be on the rise, with 81% of companies stating they do some form of content marketing, however when it comes to the effectiveness of their strategy (if there is one), it’s looking pretty shady as only 18% have a documented strategy in place and to top it off only 12% say they are successful at tracking ROI.
Content with no strategy simply put is just “stuff”. Without a clear defined strategy your content will never reach your target audience, goals or outcomes in the ways you want it to. Strategy provides a clear plan on how to solve your audiences’ challenges and pain points through your chosen content mix.
Research shows that B2B manufacturers see content marketing as a sticking point.