Content Marketing & Manufacturing: The Facts You Need to Know

Content Marketing & Manufacturing: The Facts You Need to Know

Content marketing for B2B manufacturers may be on the rise, with 81% of companies stating they do some form of content marketing, however when it comes to the effectiveness of their strategy (if there is one), it’s looking pretty shady as only 18% have a documented strategy in place and to top it off only 12% say they are successful at tracking ROI.

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Content with no strategy simply put is just “stuff”. Without a clear defined strategy your content will never reach your target audience, goals or outcomes in the ways you want it to.  Strategy provides a clear plan on how to solve your audiences’ challenges and pain points through your chosen content mix.

Research shows that B2B manufacturers see content marketing as a sticking point.