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Bad marketing: one of the main reasons why startups fail

Only 37 per cent of IT startups last longer than 4 years on the market. Why?
BY Doug Fairbrother - July 11, 2016

Did you know that only 37 per cent of IT startups last longer than 4 years on the market? What is it that makes so many fail?

Startup marketing is a unique challenge because of limited resources, whether it's time, money or knowledge. Even with a product/market fit, it is tough to drive customer acquisition growth.


With extreme resource constraints startups need to figure out how to get in front of their target audience and show them they have a superior solution for a critical problem, and an effective marketing strategy can be the difference between success and failure. Every effort, no matter how small, needs to be well-planned and flawlessly executed.

"As much as 14 per cent of companies that fail do not have a marketing plan and the ones that do have a plan usually lack competence for a proper execution."

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Source: http://bit.ly/29LUmQ7