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Bad marketing: one of the main reasons why startups fail

Only 37 per cent of IT startups last longer than 4 years on the market. Why?
BY Doug Fairbrother - July 11, 2016

Did you know that only 37 per cent of IT startups last longer than 4 years on the market? What is it that makes so many fail?

Startup marketing is a unique challenge because of limited resources, whether it's time, money or knowledge. Even with a product/market fit, it is tough to drive customer acquisition growth.

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With extreme resource constraints startups need to figure out how to get in front of their target audience and show them they have a superior solution for a critical problem, and an effective marketing strategy can be the difference between success and failure. Every effort, no matter how small, needs to be well-planned and flawlessly executed.


"As much as 14 per cent of companies that fail do not have a marketing plan and the ones that do have a plan usually lack competence for a proper execution."

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Source: http://bit.ly/29LUmQ7