I know marketing does not necessarily sound like something that could potentially leave you mind-blown, but there is definitely more than meets the eye.
See for yourself as we list the 8 stats about Marketing services.
1. The highest open rates for emails happen on a Thursday and a Tuesday - Hunter
Millions of emails hit our spam inboxes or get moved to trash more times than you can imagine, but for the actual person sending the email, your best bet is to send it on a Thursday or a Tuesday.
So for all you email senders, you now know the best day to annoy everyone with your emails!
2. 50% of mobile users say they’ll spend more money with a company if they receive a personalised coupon - Invesp
It’s all about making your prospects and clients feel valued and personalising your marketing can be so, so effective.
There’s a tactic we often roll out for clients called Account Based Marketing (or ABM for short).
This is where we’d highlight a set of individuals or specific companies that are a perfect fit for your business and create something specifically for them.
Whether it’s a document with their names in or something a little more creative, ABM is one of the best ways to grab the attention of a select few companies you really want on board.
It’s all about going the extra mile and making the prospect/client feel valued when they may never have heard of you before.
This, in turn, starts to build a relationship from minute one. A very important technique for converting prospects into leads and one we use at Catalyst very effectively.
No matter the tactic though, whether it’s ABM or something else, the key is in making people feel as though you took the time to create, write or design something just for them.
If it feels like it’s gone out to 1,000 people, your chances of a response are far less likely than if it feels like it’s just for them.
3. 93% of social media advertisers are using Facebook ads. -AdEspresso
Facebooks ads = cost-effective and brilliant for targeting a sh*t ton of people in a very short space of time!
We use Facebook ads for the majority of our clients as a way to promote services, grow Facebook Pages and drive new leads into the pipeline.
With Facebook ads, you have the ability to access a wide range of different audiences, no matter who you’re targeting and can budget your ads at whatever price you please.
Our greatest tip for Facebook ads would be too run loads.
By running multiple ads you’ll be able to recognise fairly quickly what works and which ads are dead in the water, allowing you to reallocate budget and amplify your successes.
4. The top 5 results get 75% of the clicks in organic SEO - Conceptualized Design.
Maybe a little less mind-blowing than other stats, but one that people tend to forget pretty quickly when it comes to the importance of SEO.
The fact of the matter is, there’s a high chance that your prospects search on Google and other search engines for the services you offer every day.
And if you don’t rank for their searches, they’re finding your competitors.
The higher your website appears in the search rankings the more authority and visibility your keywords get.
We often stress to our clients that if you wanted consistent visibility you, need to have a strong content plan which both helps you to rank on Google and helps your prospects with whatever challenges they face day-to-day.
5. Google makes changes to its algorithm roughly 500 times a year - Search Engine Land
That's a lot of change.
I’m sure you know this already but an algorithm is a set of rules that are followed when trying to solve a problem or calculation by a computer.
Google is the biggest search engine in the world and in order to prevent hacks, make your website smoother and scams, changing your algorithm is essential.
6. 68% of companies still struggle with Lead generation. - Project army
We all know how important leads are to a business, without them you can’t survive.
You identify the prospects, you qualify them, turning them into a prospect and then convert into clients.
Sounds fairly simple, but for 68% of businesses, this is a bit of an up-hill struggle.
There are plenty of reasons why you aren’t seeing those precious leads fly through your door including the use of old techniques, a lack of thought leadership, no resources and money.
This statistic is very high so it’s clear that businesses need a hand in developing a strategy and then executing it effectively. A clear and well-defined strategy needs to be in place before you even consider how you are going to get your leads through the door.
The strategy should be well thought out and be the backbone to businesses sales tactics going forward.
7. The best time to cold call is between the hours of 4pm-5pm - LinkedIn
Cold calling can feel like a bit of a loss caused at some points during the day and you will definitely not be the last person to question your abilities as a salesperson.
Cold calling requires patience, as on average between 8-10 cold calls, are made each hour with very little conversation taking place.
Cold calling is still very effective if done right, that's why we suggest the following:
Try warming up the individual with content.
We mentioned earlier the importance of a strong content strategy for SEO purposes, but it’s also important for nurturing leads.
With high-quality content, a prospect will warm to you before you even make a call, reducing the number of times you’ll need to speak with them to warm them up.
We recommend this as a part of almost every lead generation strategy we put into place.
Content is key. This acts as a great conversation starter and also provides the prospect with a bit of background knowledge.
8. SEO leads have a 14.6% close rate, whilst outbound leads have a 1.7% close rate - imFORZA
SEO leads tend to be higher due to the user finding you on their own accord. The user tends to be actively searching for you or your industry meaning they are either close to a purchase or require so more information.
This is why it is so important for your keywords to rank highly in Google, so you don't miss out on traffic and be one of the first names that the user see’s when searching for your industry.
To back this statistic up further, PPC (Pay-per-click) campaigns are used meaning, the advertiser pays the publisher each time the ad is clicked. This is extremely useful for driving website traffic.
If you are in marketing you need to be up to date with all the latest trends and statistics that could potentially hinder or improve your business and approach to marketing as a whole. From this you can then leverage some of this new information for the benefit of your business.
Thanks for reading. If you're looking for new ways to improve your marketing, you need to start with the plan. Download our free Strategic Marketing Roadmap below to get started on your plan today.