AVEVA™, a leader in engineering design and information management software solutions for the plant, power and marine industries, asked us to oversee the creation of an animation to communicate its AVEVA ProCon solution. The brief was to create an interesting and aesthetically appealing story. After the briefing review, our team felt that using illustrated infographic elements combined with motion would clearly communicate key messages and introduce important information and themes. By having the illustration and animation follow the narration closely, it would act as a story-telling device. Of course, all kept on-brand to result in a clean and crisp presentation.
We have a clear and considered method for generating striking animations; it allows for both organisation and creativity which we believe is essential for a succesful project with a strong outcome.
Stage 1: Concepts, scripts and storyboards
Once the brief was established, we created the script with an aim to deliver a simple message to the viewer. A carefully considered storyboard creates the foundation to all other activities within the project. Here are some of the storyboards created to showcase our approach:
Stage 2: Footage, voiceover and element creation
Based on the approved script and concepts, we created the raw footage and elements, after which the narration audio is then captured, processed and edited. We were then able to provide AVEVA with short bites to show progress and make sure all is on track.
Stage 3: Animation creation & sound synchronisation
At this stage all the elements are used to create the final animation. Each section of the storyboard is animated and all the separate scenes are sequenced together. Music and additional sound effects are then added and the final video sequence is rendered and passed for approval. Once approved, the final animation is rendered in HD ready for YouTube, or any other online channel. Have a look at the final result below!
We have collaborated with Catalyst on a few projects now and the experience has always been very positive. On our latest motion graphics project, they have showed us their exceptional creative and technical skills and the account management support was again second to none – very responsive and always open to accommodate our needs and feedback.
Creative Strategy Director, AVEVA Group plc.