Altair came to us with one request; make them the world's leading source for useful, informative and inspirational content on minimising the weight of products across industries. In order to accomplish this and establish Altair as the weight reduction thought leader, we redeveloped their Enlighten website to act as a content hub and be the home of their annual Enlighten Award, which recognises achievements in weight reduction across the automotive industry and is presented in partnership with the Centre for Automotive Research (CAR).
Our website development expertise and creative design came together in beautiful harmony to create a smart, responsive microsite that's fully compatible on all devices. Centric to content marketing efforts, the Enlighten site combines topical news items with opinion pieces to showcase the expertise and leading position in the industry. We inegrated the site with HubSpot marketing automation, setting up an RSS feed so email notifications for new blog posts where automatically sent to Altair's database.
Offering his thoughts, Pete Roberts of Altair commented:
“Our new ‘Enlighten’ hub is intended to help inform and educate on the current thinking and trends in the market and highlight advances in lightweight design techniques, materials technology and manufacturing processes. We would expect any agency we work with to already have the highest standards of web design and development. We chose Catalyst as they also understand how to challenge a brief and to then create websites that will actually deliver to the objectives we set; in this instance to cement our position as the global thought leader in the world of lightweight design.”
The Result - a visually pleasing, user friendly website that showcases expertise and thought leadership.
Catalyst Managing Director, Joe Birkedale, commented: “Many organisations aspire to be thought-leaders, but few truly realise these ambitions. Altair is already an established authority on product design and weight management. This project will further enhance these global credentials and bring an even larger audience to join in the conversations and the development of cutting-edge ideas for years to come.”
Founded in 1985, Altair Engineering specialises in design and development, cloud computing software, and engineering software, using its technology and consultancy services to provide clients with innovative solutions. As global business, Altair Engineering operates within many industries, with divisions designed to address specific engineering and technological challenges for clients, including Altair ProductDesignTM that specialises in minimising the weight of components and products across industry.