Step out of your comfort zone
We’ll encourage you to ask the difficult questions about your business; the more brutal, the better. Even if you make yourself cry a little bit, it’ll all be worth it in the end.
Honestly, lots of businesses already know what their weak points are, but are willing to put their head in the sand and hope the issues go away. Unfortunately, this strategy rarely works, and you’ll often find problems snowballing until they’re almost impossible to deal with.
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